Software Alternatives, Accelerators & Startups

Zarget VS Selenium

Compare Zarget VS Selenium and see what are their differences

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Zarget logo Zarget

Zarget is new age AB testing and Heatmap software that lets you optimize your website with just a few clicks thereby increasing sales.

Selenium logo Selenium

Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.
  • Zarget Landing page
    Landing page //
    2022-01-12
  • Selenium Landing page
    Landing page //
    2024-08-22

Zarget features and specs

  • Comprehensive A/B Testing
    Zarget provides robust A/B testing features that help businesses optimize their website and understand what works best for their audience.
  • Heatmaps
    The inclusion of heatmaps allows users to visually analyze visitor interactions on their websites, highlighting areas with high engagement.
  • Session Recording
    Zarget includes session recording capabilities, capturing real user sessions to understand user behavior better and identify potential UX issues.
  • User-friendly Interface
    The platform boasts an intuitive and easy-to-navigate interface, making it accessible even for users with limited technical expertise.
  • Price
    Offers competitive pricing compared to other similar tools in the market, providing good value for money.

Possible disadvantages of Zarget

  • Limited Integration Options
    Zarget has fewer integration options with other marketing tools and platforms, which might be a drawback for businesses relying on a diverse toolset.
  • Customization Limitations
    Some users find that Zarget's customization options are limited, restricting advanced users who require more flexibility and control.
  • Learning Curve
    While the interface is user-friendly, there can still be a learning curve for new users who are not familiar with website optimization tools.
  • Customer Support
    Some customers have reported that the customer support can be slow to respond, which can delay problem resolution.
  • Performance Issues
    There have been occasional reports of performance issues, such as slow load times and lag when using the tool.

Selenium features and specs

  • Open Source
    Selenium is an open-source tool, which means it is freely available for anyone to use, modify, and distribute. This makes it a cost-effective choice for companies of all sizes.
  • Cross-Browser Compatibility
    Selenium supports multiple browsers like Chrome, Firefox, Safari, and Edge. This allows testers to ensure that web applications work seamlessly across different browsers.
  • Cross-Platform Support
    Selenium can run on various operating systems including Windows, macOS, and Linux. This provides flexibility to test on multiple platforms to ensure consistent user experience.
  • Supports Multiple Programming Languages
    Selenium supports multiple programming languages such as Java, C#, Python, and JavaScript. This allows testers to write their scripts in the language they are most comfortable with.
  • Rich Community and Documentation
    Being a widely-used tool, Selenium has extensive community support and a wealth of documentation and tutorials available. This makes it easier for new users to get started and find solutions to problems.
  • Integration with Other Tools
    Selenium integrates well with various testing frameworks and tools like TestNG, JUnit, and Maven, as well as CI/CD tools like Jenkins and Docker. This makes it a versatile and comprehensive automation solution.

Possible disadvantages of Selenium

  • Steep Learning Curve
    Selenium requires knowledge of programming to create and maintain test scripts. For those new to automation or coding, the learning curve can be quite steep.
  • No Built-in Reporting
    Selenium does not come with built-in reporting features. Testers must rely on third-party tools or build custom reporting solutions to generate test reports.
  • Limited Support for Desktop Applications
    Selenium is designed primarily for web application testing and offers limited support for desktop applications. This limits its use in scenarios where desktop application testing is needed.
  • Manual Effort for Maintenance
    Test scripts require regular maintenance to accommodate changes in the web application, such as updates to the UI or changes in element identifiers. This can lead to significant manual effort.
  • Performance Issues
    Selenium can be slower compared to other automation tools, especially when running extensive test suites. This can affect the speed of the overall testing process.
  • Browser Compatibility Issues
    Although Selenium supports multiple browsers, each browser's implementation of WebDriver may have unique quirks and bugs. This occasionally leads to test script compatibility issues across different browsers.

Analysis of Zarget

Overall verdict

  • Zarget was considered a solid option for small to medium-sized businesses looking to enhance their website's performance and user engagement. It provided comprehensive tools for CRO which were beneficial for teams that wanted detailed insights without requiring extensive technical skills. However, in late 2017, Zarget was acquired by Freshworks and rebranded as Freshmarketer. Thus, evaluations should now focus on Freshmarketer's capabilities rather than Zarget's historical performance.

Why this product is good

  • Zarget was a conversion rate optimization (CRO) tool that helped businesses improve their website performance through A/B testing, heatmaps, and funnel analysis. It aimed to provide an easy-to-use interface and robust features to drive data-supported decisions for marketing and web development teams.

Recommended for

  • Marketing teams focusing on data-driven improvements to web strategies.
  • Web developers needing to optimize website effectiveness.
  • Small to medium-sized businesses wanting accessible and comprehensive CRO tools.

Analysis of Selenium

Overall verdict

  • Selenium is a valuable tool for automated testing of web applications, providing flexibility, broad compatibility, and extensive support. It is particularly beneficial for teams looking for an open-source solution with a wide range of capabilities.

Why this product is good

  • Selenium is a highly popular open-source framework for automating web browsers. It supports multiple programming languages such as Java, C#, Python, and JavaScript, providing flexibility for testers with different coding skills. Selenium WebDriver, a core component, allows for creative and sophisticated testing through direct interaction with web pages. Its broad browser compatibility, community support, and extensive documentation make it a valuable tool for automated testing. It also integrates well with other tools and frameworks like Selenium Grid for parallel testing, and it can be used with CI/CD pipelines to facilitate continuous testing.

Recommended for

  • Software testers and QA engineers
  • Development teams implementing continuous integration and continuous testing
  • Organizations needing cross-browser testing solutions
  • Testers with programming skills in languages like Java, Python, or C#

Zarget videos

Zarget at TechSparks 2016

Selenium videos

What is Selenium | Selenium Explained in 2-minutes | Introduction to Selenium | Intellipaat

Category Popularity

0-100% (relative to Zarget and Selenium)
Web Analytics
100 100%
0% 0
Automated Testing
0 0%
100% 100
Analytics
100 100%
0% 0
Browser Testing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zarget and Selenium

Zarget Reviews

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Selenium Reviews

Top Selenium Alternatives
Nightwatch.js simplifies the setup and use of Selenium WebDriver, providing an abstraction layer that is easier to work with for JavaScript developers. While it offers the broad compatibility and standardization of Selenium WebDriver, it aims to improve the development experience with its simplified syntax and support for the Page Object pattern, making it a middle ground...
Source: bugbug.io
Top 5 Selenium Alternatives for Less Maintenance
And that’s why code-free test automation is important. Implementing codeless Selenium alternatives can address the challenges posed by traditional Selenium testing. They help testers with various skill sets to contribute to the testing process, enhancing collaboration and accelerating the testing lifecycle. For an in-depth discussion on the significance of codeless Selenium,...
Best Automation Testing Tools (Free and Paid) | July 2022
Automation testing is the process of testing the software using an automation tool to find the defects. In this process, executing the test scripts and generating the results are performed automatically by automation tools. Some most popular tools to do automation testing are HP QTP/UFT, Selenium WebDriver, etc.,
20 BEST Selenium Alternatives in 2021
Selenium is an open-source automated testing tool. It can perform functional, regression, load testing on web applications across different browsers and platforms. Selenium is one of the finest tools, but it does have some drawbacks.
Source: www.guru99.com
Top 10 Best Selenium Alternatives You Should Try
Selenium is a convenient and portable software testing tool specifically used for testing web applications. It acts as an API (Application Program Interface) for browser automation. Selenium is the widely used free and open-source tool used for automation testing of web applications through various browsers and platforms.

Social recommendations and mentions

Based on our record, Selenium seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Zarget mentions (0)

We have not tracked any mentions of Zarget yet. Tracking of Zarget recommendations started around Mar 2021.

Selenium mentions (8)

  • How to write tests in Django for JavaScript fetch
    You won't be able to test the javascript function itself from within python, but you can exercise the front-end code using something like cypress (https://cypress.io) or the older but still respectable selenium (https://selenium.dev). Source: about 2 years ago
  • Having Issues with selenium
    In addition, .find_element_by_class_name is deprecated since selenium 4.3.0 and the replacement is .find_element(By.CLASS_NAME, "class"). Check selenium's site for more info. Source: over 2 years ago
  • Issues with Selenium 4.8.0
    This is the code again after checking selenium's official site :. Source: over 2 years ago
  • Having Issues with selenium
    I also tried the following code seen on the selenium.dev website. Source: over 2 years ago
  • Document Object Model Specification
    The following functions are defined within the Selenium project, at revision 1721e627e3b5ab90a06e82df1b088a33a8d11c20. - Source: dev.to / about 3 years ago
View more

What are some alternatives?

When comparing Zarget and Selenium, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Cypress.io - Slow, difficult and unreliable testing for anything that runs in a browser. Install Cypress in seconds and take the pain out of front-end testing.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Katalon - Built on the top of Selenium and Appium, Katalon Studio is a free and powerful automated testing tool for web testing, mobile testing, and API testing.

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

BrowserStack - BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.