ZapWorks VS Facebook AR Studio

Not affiliated, engineers I work with deploy here: https://zap.works/ for webAR. You scan a QR code and animation plays - say on pointing your phone camera at a poster on the wall. Source: over 1 year ago

I've created a few branded AR experiences for clients and I've mostly used a dedicated app like ZappWorks. Source: over 2 years ago

If you are looking for something more accessible, I haven't tested it yet, but zap.works offers this: Https://www.zappar.com/zapbox/. Source: over 2 years ago

Amidst the COVID-19 pandemic, ZapWorks launched the AR-based educational app aimed to instruct users on how to wear surgical masks properly. Technically, this app is also based on a 3D facial landmark detection method. Like the glasses try-on app, this method allows receiving information about facial features and further mask rendering. - Source: dev.to / about 3 years ago

With the assistance of its parent company Meta, Instagram has just recently launched the beta of its AR ads through its Spark AR Platforms. This interactive ad layout allows users to interact with their ads whether it's trying on clothes or testing out furniture for a new home. Meta insists that these engaging ads will allow brands to “prepare for the metaverse,” as many are anticipating and developing technology... Source: over 1 year ago

I remember seeing this Corridor Crew video and they used something called Spark AR to do real-time face filters. Source: almost 2 years ago

Like u/Nexen4 says, create the character in a modelling package, then import that into SparkAR to make a filter. Source: over 2 years ago

I haven't really used any. Though a friend of mine was playing with Spark AR Studio from Facebook. Source: over 2 years ago