Small and medium-sized businesses are lost in the complexity of producing videos. And on the other hand, they have an almost vital need to make themselves known, to make their products or services understood. And for that there is no media more effective than video. However, today producing a video is often a confusing and very expensive experience.

In recent years, in ETIs and large groups, video has become the king format for marketing and communication teams because it is the format that is the most engaging (it generates 20x more interaction on Linkedin than 'a classic text post), the most impactful (it increases the rate of conversion of prospects into leads), the most memorable (humans memorize a video message 10x more than a written text). Finally, face-to-face video is the most effective format for conveying emotions and for instantly creating trust and a close relationship with prospects wherever they are in the world. Many companies are unable to get started because they consider video content to be complex, time-consuming, and expensive to produce.

To respond to this problem, hundreds of companies around the world have been created in recent years with the promise of making video accessible (which must be translated as easy, and cheap to produce).

Yopox is different.

Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.