Software Alternatives, Accelerators & Startups

Workato VS Zoho Flow

Compare Workato VS Zoho Flow and see what are their differences

Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Zoho Flow logo Zoho Flow

Zoho Flow is an integration platform for effortlessly connecting web applications and automating complex business workflows.
  • Workato Landing page
    Landing page //
    2023-09-16
  • Zoho Flow Landing page
    Landing page //
    2023-08-29

Workato

Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alexey Timanovskiy
Employees
250 - 499

Workato features and specs

  • Ease of Use
    Workato offers a user-friendly interface with low-code/no-code capabilities, making it accessible for non-technical users to build and manage automated workflows.
  • Extensive Integrations
    The platform supports a wide range of integrations with major applications and services, allowing businesses to connect disparate systems and streamline processes.
  • Scalability
    Workato can handle large-scale automation projects, making it suitable for both small businesses and large enterprises.
  • Advanced Features
    The platform includes advanced functionalities like AI, machine learning, and natural language processing, which can enhance complex workflows.
  • Security
    Workato ensures robust security features, including data encryption and compliance with various industry standards, which is crucial for protecting sensitive information.

Possible disadvantages of Workato

  • Cost
    Workato can be relatively expensive compared to other automation tools, which might deter small businesses or individuals with limited budgets.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, mastering the more advanced functionalities may require significant time and effort.
  • Complex Pricing Structure
    The pricing model can be complex and may not be straightforward for new users to understand, potentially leading to unexpected costs.
  • Performance Issues
    Some users have reported occasional performance issues, such as slow execution times for tasks, especially when dealing with large volumes of data.
  • Limited Custom Scripting
    Although it supports a wide range of integrations, there's limited flexibility for custom scripting compared to other more developer-focused platforms.

Zoho Flow features and specs

  • User-Friendly Interface
    Zoho Flow features an intuitive drag-and-drop interface, making it easier for users to create and manage workflows without needing programming skills.
  • Wide Range of Integrations
    Supports a vast array of apps and services, enabling users to automate tasks across different platforms and streamline their operations.
  • Customizable Workflows
    Offers extensive customization options, allowing users to tailor workflows to meet their specific business requirements.
  • Real-Time Tracking and Alerts
    Provides real-time tracking, notifications, and alerts to ensure that users remain informed about the status of their workflows.
  • Strong Security Measures
    Implements rigorous security protocols to safeguard user data and maintain confidentiality.
  • Integration with Other Zoho Products
    Works seamlessly with other Zoho applications, enhancing its utility for businesses already using Zoho's suite of tools.

Possible disadvantages of Zoho Flow

  • Learning Curve
    Despite its user-friendly interface, users may still face a learning curve when first getting acquainted with the platform’s capabilities.
  • Performance Issues
    Some users report occasional performance issues, such as delays or failures in workflow execution, which can disrupt automated processes.
  • Limited Free Tier
    The free tier of Zoho Flow has limitations in terms of the number of available integrations and workflow complexity, which may not be sufficient for larger businesses.
  • Customer Support
    While Zoho Flow offers customer support, some users feel that the response times and resolution quality could be improved.
  • Complex Workflows
    Creating highly complex workflows can be challenging and may require a deeper understanding of the tool and its capabilities.
  • Pricing Structure
    The pricing structure may not be ideal for all businesses, especially small startups or freelancers who might find it expensive relative to their needs.

Workato videos

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Zoho Flow videos

Getting started with Zoho Flow

More videos:

  • Review - Zoho Flow
  • Review - How I Failed To Get Zoho Flow Working (But I Don't Think It's My Fault)

Category Popularity

0-100% (relative to Workato and Zoho Flow)
Data Integration
100 100%
0% 0
Web Service Automation
87 87%
13% 13
Automation
74 74%
26% 26
API Tools
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Workato and Zoho Flow

Workato Reviews

Top MuleSoft Alternatives for ITSM Leaders in 2025
In recent years, MuleSoft has expanded its focus into process automation, offering robotic process automation (RPA) and intelligent document processing (IDP) functionality. These areas bring MuleSoft’s service offering closer to broad, intelligent automation platforms like Workato and UiPath but away from an integration service vendor.
Source: www.oneio.cloud
The Best MuleSoft Alternatives [2024]
Workato is an integration solution that uses recipes — a set of pre-made instructions — to control how systems interact with each other.
Source: exalate.com
Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com
7 Best Zapier Alternatives to Meet Your Integration Needs
Zapier’s pricing, while high, is more justifiable than Workato’s. Workato doesn’t make its pricing information public to begin with. Workato compels the buyers to go through its sales and demo process to give them custom pricing.

Zoho Flow Reviews

15 Great Zapier Alternatives to Automate your Workflows
Zoho Flow offers a large number of apps, as well as dozens of pre-built workflows to help you get started. With a user-friendly editor, and an array of advanced features (like variables and webhooks), Zoho Flow is an excellent alternative to consider, especially for small businesses looking for an integrated suite of tools.
Source: paperform.co

What are some alternatives?

When comparing Workato and Zoho Flow, you can also consider the following products

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

Make.com - Tool for workflow automation (Former Integromat)

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.

Jitterbit - Jitterbit is an open source integration software that helps businesses connect applications, data and systems.