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Wicked Reports VS Funnel.io

Compare Wicked Reports VS Funnel.io and see what are their differences

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Wicked Reports logo Wicked Reports

Wicked Reports is a marketing analytics company that provides subscription-based, actionable reports on marketing results.

Funnel.io logo Funnel.io

Marketing analytics software for e-commerce companies and online marketers that automatically...
  • Wicked Reports Landing page
    Landing page //
    2023-07-27
  • Funnel.io Landing page
    Landing page //
    2023-09-17

Wicked Reports features and specs

  • Accurate Attribution
    Wicked Reports provides detailed attribution models that accurately track customer acquisition and revenue generation across multiple channels, helping businesses understand which marketing efforts are yielding the best results.
  • Data-Driven Insights
    The platform offers in-depth analytics and insights, allowing businesses to make informed decisions based on data rather than assumptions, which can lead to more effective marketing strategies.
  • Seamless Integrations
    Wicked Reports integrates with a wide range of platforms such as Google Ads, Facebook, Shopify, and others, enabling users to streamline their marketing data and processes in one place.
  • Time-Saving Automation
    By automating the tracking and reporting of key marketing metrics, Wicked Reports saves businesses time and reduces the likelihood of human error in data analysis.
  • ROI Improvement
    With detailed tracking and accurate attribution, businesses can optimize their ad spend and improve return on investment by focusing resources on the most profitable marketing channels.

Possible disadvantages of Wicked Reports

  • Complex Setup
    Initial setup and configuration of Wicked Reports can be complex and time-consuming, requiring considerable effort to integrate with existing systems and ensure data accuracy.
  • Cost
    Wicked Reports can be expensive, especially for small businesses or startups with limited budgets, potentially limiting accessibility for some users.
  • Learning Curve
    Users may face a steep learning curve when navigating the platform's features and analytics, necessitating training or time investment to fully utilize its capabilities.
  • Dependency on Data Quality
    The effectiveness of Wicked Reports is highly dependent on the quality and completeness of the input data; inaccurate or incomplete data can lead to misleading insights.
  • Limited Support
    Some users report that support response times and resources could be improved, which can be an issue if technical challenges or questions arise while using the platform.

Funnel.io features and specs

  • Comprehensive Data Integration
    Funnel.io supports a large number of data sources, making it easy to collect, integrate, and manage marketing data from disparate platforms in one unified dashboard.
  • User-Friendly Interface
    The platform provides an intuitive, easy-to-navigate interface that simplifies data management and allows users to create custom reports and dashboards without advanced technical skills.
  • Automation Capabilities
    Funnel.io offers robust automation features that can handle repetitive tasks, such as data importing, transformation, and loading, thereby saving time and reducing the potential for human error.
  • Scalability
    The platform is scalable, making it suitable for businesses of various sizes, from small startups to large enterprises. It can handle extensive datasets and complex reporting needs effectively.
  • Customizable Dashboards
    Users can create highly customizable dashboards that present data in a visually appealing and comprehensible manner, which aids in better decision-making.

Possible disadvantages of Funnel.io

  • Cost
    Funnel.io can be relatively expensive compared to other marketing data integration tools, which might not be suitable for small businesses or startups with limited budgets.
  • Learning Curve
    While the interface is user-friendly, there can still be a learning curve for new users to fully leverage all the features and capabilities that Funnel.io offers.
  • Limited Offline Capabilities
    Funnel.io is a cloud-based solution, which means it requires a stable internet connection for data access and manipulation. This can be a limitation in areas with unreliable internet connectivity.
  • Customer Support
    Some users have reported that customer support response times can be slow and that the quality of support may vary, which can be frustrating when dealing with urgent issues.
  • Third-Party Integration Limitations
    Despite supporting a wide range of data sources, some users might find that certain niche or less common platforms aren't supported, requiring additional manual data handling.

Analysis of Funnel.io

Overall verdict

  • Overall, Funnel.io is a reliable and efficient tool for businesses looking to streamline their marketing data processes. It helps teams save time and focus on analysis rather than data collection and manipulation, making it a valuable asset for organizations dealing with large volumes of data from multiple sources.

Why this product is good

  • Funnel.io is considered a good data integration and transformation tool due to its user-friendly interface, extensive data source support, and the ability to automate data collection and transformation without the need for coding. It is designed specifically for marketing data and provides users with the flexibility to export their data to a variety of destinations, which can save time and improve workflow efficiency.

Recommended for

  • Marketing professionals and teams who need to consolidate data from multiple sources.
  • Businesses looking to automate and simplify their reporting processes.
  • Organizations leveraging multiple digital marketing channels and requiring a unified data view.

Wicked Reports videos

+ Add

AdSkills | Wicked Reports - Full Review

More videos:

  • Review - Why Wicked Reports
  • Review - Wicked Reports 90 second marketing attribution explainer

Funnel.io videos

+ Add

Funnel.io - Advertising Reports & Dashboards

Category Popularity

0-100% (relative to Wicked Reports and Funnel.io)

Wicked Reports

Funnel.io

Marketing Platform
31 31%
Marketing Platform
69% 69
Marketing Analytics
12 12%
Marketing Analytics
88% 88
APIs
100 100%
APIs
0% 0
Marketing
11 11%
Marketing
89% 89

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Wicked Reports and Funnel.io

Wicked Reports Reviews

We have no reviews of Wicked Reports yet.
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Funnel.io Reviews

Best Affordable Alternatives to Supermetrics
Funnel.io is an automated data-collecting service that works like Supermetrics by ingesting marketing data from over 500 sources, applying transformations, and then pushing the data to a visualization platform, analytics tool, or data warehouse. Funnel.io stands out from the crowd because of its extensive data transformation tools and managed data warehouse services for...
Source: adsbot.co
Funnel.io Alternatives and Competitors in 2022
Funnel.io is great for small business owners and early-stage companies because it can be used on a month-to-month basis. Users are charged based on ad spend. While this is great in the beginning, as the company grows, the cost to use Funnel.io grows as well. It can also be used for enterprises.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io has a solid 4.5 rating based on 74 reviews on G2. Of course, there are a few complaints about the pricing, but in general, people are satisfied with Funnel.io.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
Funnel.io provides a data integration platform with 500+ data sources. It allows you to load data from any marketing platform, normalise it (aka harmonise it) and visualise data in your favourite BI tool (Power BI, Data Studio, Tableau, …).
Source: www.windsor.ai
Top 5 Adverity Alternatives To Know About in 2020
The transformation section means that Funnel.io cleans up (e.g. date transformations), maps, and groups your data stream before loading it into a BI tool or database.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Funnel.io should be more popular than Wicked Reports. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Wicked Reports mentions (2)

Funnel.io mentions (10)

  • Connecting Instagram API
    There are like a 100 services that will do that for you. Something like this. Source: over 2 years ago
  • Looking For Single Connector Solutions For Digital Marketing
    Any digital marketers have experience working with single connectors for Google Data Studio? I really like the idea of plugging all the data sources into the ETL platform and having one connector for GDS. It appears funnel.io does this but it's far too expensive for us. Windsor.ai also looks ok but their pricing structure isn't ideal. Played around with Adverity as well but looking for something that's more plug... Source: over 2 years ago
  • Blends limitation
    From experience writing & maintaining custom ETLs in BigQuery, to paying/trying multiple data pipeline partners, to a sort-of middle ground like AirByte - this is not a plug - funnel.io has been the easiest and most cost effective by far. Source: over 3 years ago
  • Facebook ads resultat fake?
    You have to be careful with fb figures. Its well known in the industry that they arent accurate. With regards to funnel.io, if they are picking figures from FB then its also suspect. Source: over 3 years ago
  • Facebook ads resultat fake?
    The other platform (funnel.io) may use a different attribution window and/or it might not track across different devices (not sure here, never used funnel.io before). Source: over 3 years ago
View more

What are some alternatives?

When comparing Wicked Reports and Funnel.io, you can also consider the following products

BigPicture.io - BigPicture provides company APIs for data-driven B2B teams.

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

ConversionTracking.com - Track your conversions, see where your sales come from, and optimize your marketing campaigns.

DataTap - Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.

Attributer - Know what marketing channels are driving customers & revenue

Improvado.io - Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.

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