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Optimizely - A/B testing you'll actually use.
App Launch Checklist - Planning tool for launching your app successfully
SplitMetrics - SplitMetrics is the A/B testing platform for App Store and Google Play page to discover the most converting icons, screenshots, video, etc.
ASO Tools by AppFollow - Tools for App Store Optimization in App Store & Google Play
Evolv - Evolv is the visual editor for web-based projects that are used to find better ways to connect with customers in order to improve marketing economics.
ConversionChecklist.org - A 41 point checklist to make your website convert better