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Webtrends Optimize VS Adobe Target

Compare Webtrends Optimize VS Adobe Target and see what are their differences

Webtrends Optimize logo Webtrends Optimize

Webtrends Optimize - a powerful, enterprise-grade Testing and Personalisation platform. AB, MVT & Server-side Testing, Product Recommendations & much more.

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • Webtrends Optimize Landing page
    Landing page //
    2021-10-19
  • Adobe Target Landing page
    Landing page //
    2022-03-14

Webtrends Optimize videos

Webtrends Optimize How-To on AppSumo

More videos:

  • Review - Matt Smith (CEO of Webtrends Optimize)- CRO software solutions

Adobe Target videos

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to Webtrends Optimize and Adobe Target)
A/B Testing
28 28%
72% 72
Conversion Optimization
36 36%
64% 64
Tool
100 100%
0% 0
Analytics
0 0%
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Webtrends Optimize and Adobe Target

Webtrends Optimize Reviews

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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing Webtrends Optimize and Adobe Target, you can also consider the following products

Optimizely - A/B testing you'll actually use.

SplitMetrics - SplitMetrics is the A/B testing platform for App Store and Google Play page to discover the most converting icons, screenshots, video, etc.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Evolv - Evolv is the visual editor for web-based projects that are used to find better ways to connect with customers in order to improve marketing economics.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Intellimize - Convert more. Optimize and personalize for every website visitor.