Software Alternatives, Accelerators & Startups

Webflow VS Insider

Compare Webflow VS Insider and see what are their differences

Webflow logo Webflow

Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.

Insider logo Insider

Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost digital growth.
  • Webflow Landing page
    Landing page //
    2024-07-09
  • Insider Landing page
    Landing page //
    2023-10-10

Insider

Pricing URL
-
Release Date
2012 January
Startup details
Country
Singapore
City
Singapore
Founder(s)
Arda Koterin
Employees
500 - 999

Webflow features and specs

  • Design Flexibility
    Webflow provides an intuitive visual interface that allows designers to create highly customized and responsive websites without writing code.
  • Integrated CMS
    Webflow includes a built-in CMS that allows users to easily manage dynamic content, making it ideal for blogs, portfolios, and other content-rich sites.
  • SEO Capabilities
    Webflow offers robust SEO tools, including custom meta tags, alt text for images, and clean code output, which can help improve search engine rankings.
  • E-commerce Support
    Webflow provides comprehensive e-commerce features, including product management, checkout processes, and payment gateways, suitable for small to medium-sized online stores.
  • Hosting and Performance
    Webflow offers high-performance hosting with fast loading times, SSL, and global CDN, ensuring websites are secure and perform well.
  • No-Code Platform
    It empowers non-developers to build and maintain websites, breaking down barriers between design and development through its visual development platform.
  • Custom Interactions and Animations
    Webflow allows the creation of sophisticated animations and interactions directly in the designer, enhancing user experience and engagement.

Possible disadvantages of Webflow

  • Learning Curve
    Although it's a no-code platform, Webflow's extensive feature set can be overwhelming for beginners, requiring a significant amount of time to become proficient.
  • Cost
    Webflow's pricing can be relatively high compared to other website builders, especially for e-commerce plans and sites with large amounts of CMS items.
  • Limited Plugins
    Webflow has fewer third-party plugins and integrations compared to platforms like WordPress, which may be limiting for some users needing specific functionalities.
  • Custom Code Limitation
    While Webflow supports custom code, there are limitations on what can be achieved without full access to backend code, which may hinder more complex customizations.
  • E-commerce Scale
    While suitable for small to medium businesses, Webflow's e-commerce capabilities may not be sufficient for large-scale online stores with extensive requirements.
  • Export Restrictions
    Exported code from Webflow can be difficult to maintain if you choose to leave the platform, as the exported files may not easily integrate with other CMSs or platforms.

Insider features and specs

  • Comprehensive Platform
    Insider offers a wide range of tools and features for personalized marketing and customer engagement, making it a comprehensive solution for businesses looking to enhance their digital marketing strategies.
  • Customer Segmentation
    The platform allows for advanced customer segmentation, enabling businesses to target specific groups with tailored messaging, improving the efficiency and effectiveness of marketing campaigns.
  • Cross-channel Engagement
    Insider supports multi-channel marketing, allowing businesses to reach customers across various touchpoints including web, mobile, email, and more, ensuring a cohesive and unified customer experience.
  • AI and Data-driven Insights
    The use of AI and machine learning in Insider provides valuable insights and analytics, helping businesses make data-driven decisions and predict customer behavior more accurately.
  • Ease of Use
    The platform is user-friendly with an intuitive interface, which makes it accessible even to those without extensive technical knowledge.

Possible disadvantages of Insider

  • Complexity for Small Businesses
    While Insider offers a robust set of features, the platform's complexity may be overwhelming for small businesses with limited resources or technical expertise.
  • Pricing
    The cost of using Insider may be prohibitive for startups or smaller companies, as its pricing structure tends to favor larger enterprises with bigger marketing budgets.
  • Integration Challenges
    Some users have reported difficulties integrating Insider with other existing platforms or systems, which can delay implementation and affect initial performance.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features and functionalities means there can be a substantial learning curve for new users to fully leverage the platform's capabilities.
  • Support Limitations
    Depending on the subscription plan, the level of customer support provided may not meet the expectations of all users, particularly if issues arise outside of standard support hours.

Webflow videos

Webflow Review: Excellent Custom Design Tool

More videos:

  • Review - Building a site in Webflow - First impressions review!
  • Review - Squarespace VS Webflow: Website Building Platform Review

Insider videos

Every Game is Awesome - Insider

More videos:

  • Review - The Insider (1999) – AniMat’s Reviews

Category Popularity

0-100% (relative to Webflow and Insider)
Website Builder
100 100%
0% 0
Email Marketing
0 0%
100% 100
CMS
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Webflow and Insider

Webflow Reviews

  1. Amazing

    Designing websites with Webflow has been an absolute delight. Its visual interface makes the design process intuitive and efficient. The drag-and-drop functionality for elements is a real time-saver, and the real-time preview allows for instant feedback. Customizing designs to be responsive for different devices is a breeze. Webflow's ability to handle complex animations without code is impressive. All in all, Webflow has made website creation a smooth and enjoyable process. Definitely a game-changer for web design!

    🏁 Competitors: Tilda

Comparing 9 WordPress alternatives & competitors in 2024
Webflow’s visual, composable CMS is feature-complete right out of the box. With native integrations, optimization tools, and managed hosting, you can build, launch, and iterate your website at scale. Webflow also vets Apps built by our community, so you can trust apps that you install — with no need to update software or manage outdated plugins.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Webflow offers more advanced design and animation capabilities than WordPress, allowing for custom-built websites without coding. Pixpa and Squarespace offer advanced portfolio management, e-commerce, and client gallery features tailored for creatives.
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
Webflow isn’t for everyone. It’s focused on designers and developers, so the user interface can be overwhelming to beginners. However, their designs are slick and they’re not afraid to show off their website builder: NASA uses it, and Webflow built their own website with the platform.
Top 10 Web Content Management Systems
Webflow is another unique CMS option based on the fact that it does not feature a single line of code anywhere for the user to bother with. Instead, it takes it upon itself to fully cover every single modification that a user may need as part of its preconfigured content management options. The UI is also designed with utility in mind. Whereas Wix also does not feature codes...
Source: cloudzy.com
Top No Code Website Builders in 2023
Webflow is an ideal option for designers and developers wanting to create custom websites with no code. Users can build a website while maintaining complete design control, leveraging advanced customization options, such as CSS and HTML editing.

Insider Reviews

We have no reviews of Insider yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Webflow seems to be more popular. It has been mentiond 136 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Webflow mentions (136)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Webflow Webflow.com Design and launch responsive sites visually (free starter plan). - Source: dev.to / about 2 months ago
  • 10 No-Code Tools for Developers in 2025 (with Best Use Cases)
    Webflow is like Canva and Photoshop had a genius baby that builds websites. - Source: dev.to / 3 months ago
  • My 2025 Tech Learning Plan: Upskill, Create, and Conquer
    No-Code Development Platforms: Exploring tools like Wix Studio, Framer, Webflow, and WordPress, and building 2 to 3 solid projects in each of these. Through this, I’ll not only boost my UI/UX and Figma skills but also broaden my horizons in the design and development space. - Source: dev.to / 3 months ago
  • Builder.io vs Webflow: A Beginner's Guide to Choosing the Best Website Builder
    Being new to web design, you must have felt how overpowering the game of choice is. Two constant names popping up as popular choices are Builder.io and Webflow. Which one should you choose? - Source: dev.to / 7 months ago
  • Figma to Webflow: A Complete Guide
    Webflow is a visual development platform that enables designers to create responsive websites without writing code. It provides a rich interface for building and customizing layouts, animations, and interactions, all while maintaining web standards. Webflow’s output is clean HTML, CSS, and JavaScript, allowing for flexibility and control over the final product. - Source: dev.to / 8 months ago
View more

Insider mentions (0)

We have not tracked any mentions of Insider yet. Tracking of Insider recommendations started around Mar 2021.

What are some alternatives?

When comparing Webflow and Insider, you can also consider the following products

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Optimizely - A/B testing you'll actually use.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.