Software Alternatives & Reviews

WebEngage VS AppsFlyer

Compare WebEngage VS AppsFlyer and see what are their differences

WebEngage logo WebEngage

WebEngage’s B2C marketing automation software helps in customer retention & user engagement across all channels with Journey Designer. Get a Demo Now!

AppsFlyer logo AppsFlyer

Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.
  • WebEngage Landing page
    Landing page //
    2023-07-13
  • AppsFlyer Landing page
    Landing page //
    2023-06-19

WebEngage videos

WebEngage Journey Designer: Explainer Video

More videos:

  • Tutorial - [Webinar] Marketing Cloud Integration 101 - How To Integrate With WebEngage
  • Review - Cross-channel Engagement, Simplified with WebEngage

AppsFlyer videos

Appsflyer in 2020: What's New and What You Should Know

More videos:

  • Review - AppsFlyer @ MAU 2019: People-Based Attribution – Connecting The Dots Between Customer Touchpoints
  • Review - App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

Category Popularity

0-100% (relative to WebEngage and AppsFlyer)
Email Marketing
100 100%
0% 0
Fraud Prevention
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WebEngage and AppsFlyer

WebEngage Reviews

12 Best Push Notification Services to Rely on in 2024
WebEngage dashboard is super easy to use, it even includes a drag-and-drop editor for faster push creation, as well as its own gallery of templates. But of course, you can use your own as well.
Source: notix.co
The 36 Best Marketing Automation Tools to Use in 2020
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp.
Source: encharge.io

AppsFlyer Reviews

We have no reviews of AppsFlyer yet.
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Social recommendations and mentions

AppsFlyer might be a bit more popular than WebEngage. We know about 1 link to it since March 2021 and only 1 link to WebEngage. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WebEngage mentions (1)

  • Consolidate vs keep as two separate category pages for SEO purposes? any advice
    This is exactly what even we, at WebEngage, had to do to come in the cross-industry B2C marketers radar. Scroll to the bottom to find a list of our services: https://webengage.com/. A consolidated page would have made more sense, but it's really all about SEO in the end as we carry on living our digital lives! Source: about 3 years ago

AppsFlyer mentions (1)

  • E-trade app tracking
    The latest versions of the e-trade iOS apps now call-home to launches.appsflyer.com upon launch. This type of thing is usually not a problem for me because I block unwanted DNS requests. However, the e-trade app won't load the accounts page if it cannot reach appsflyer.com. Source: about 3 years ago

What are some alternatives?

When comparing WebEngage and AppsFlyer, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

MoEngage - Insights-Led Customer Engagement Platform

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Emarsys - B2C marketing automation software.

adjust - adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics.