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VWO VS Sanity.io

Compare VWO VS Sanity.io and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Contents:
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VWO logo VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Sanity.io logo Sanity.io

Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.
  • VWO Landing page
    Landing page //
    2023-10-18
  • Sanity.io Landing page
    Landing page //
    2023-08-23

Sanity treats your content as structured data and makes it available through a simple and powerful API. Content can be created and edited in our collaborative editor, called the Sanity Studio, which is a fully customizable, client-side web application. You can run the studio on your laptop, host it with us on Sanity.io, or deploy it on your own web server.

VWO

Website
vwo.com
Pricing URL
Official VWO Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Sanity.io

Website
sanity.io
Pricing URL
Official Sanity.io Pricing
$ Details
freemium
Platforms
JavaScript Cross Platform PHP REST API GraphQL API GROQ Generic HTTP API Go
Release Date
2017 November
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Even Westvang
Employees
10 - 19
Edit details

VWO features and specs

  • Comprehensive A/B Testing
    VWO offers robust A/B testing capabilities, allowing users to create, run, and analyze experiments to optimize website performance effectively.
  • Heatmaps and Session Recordings
    The platform provides visual tools like heatmaps and session recordings to help understand user behavior and identify areas for improvement on web pages.
  • User-Friendly Interface
    VWO has an intuitive and user-friendly interface that makes it easier for marketers and product teams to set up and manage testing campaigns without needing extensive technical knowledge.
  • Personalization Features
    VWO offers advanced personalization features that allow you to deliver tailored content to different segments of your audience, improving engagement and conversion rates.
  • Comprehensive Reporting
    The platform provides detailed reports and analytics, making it easier to interpret experiment results and make data-driven decisions.
  • Integrations
    VWO integrates with a variety of other tools and platforms, such as Google Analytics, enabling seamless data sharing and enhanced performance insights.

Possible disadvantages of VWO

  • Pricing
    VWO can be relatively expensive, especially for small businesses or startups, which might be a significant barrier to entry.
  • Complex Features
    For newcomers or less technically savvy users, some of VWO's advanced features can be overwhelming and may require a learning curve.
  • Limited Free Plan
    VWO offers limited features in its free plan, which might not be sufficient for users who need more advanced testing capabilities and analytics.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as slow loading times, which can impact the user experience and the reliability of test results.
  • Data Privacy Concerns
    Handling user data can raise privacy concerns, especially with stringent data protection regulations like GDPR. Ensuring compliance can be demanding.

Sanity.io features and specs

  • Real-time Collaboration
    Sanity.io supports real-time collaboration, allowing multiple users to work on the same content simultaneously without conflict, which is ideal for teams.
  • Customizable Content Models
    It offers high flexibility with its schema definitions, enabling users to create complex content structures tailored to specific needs.
  • Headless CMS
    As a headless CMS, Sanity.io decouples the backend from the frontend, allowing developers to use any framework or technology stack to present content.
  • Live Preview
    Sanity.io provides a live preview feature, enabling content editors to see changes in real-time before publishing them.
  • Scalable Infrastructure
    Powered by a scalable and performant backend, it can handle high traffic and large amounts of content, suitable for enterprises.
  • Extensible with Plugins
    The platform supports plugins, which means you can extend its capabilities with community or custom-built plugins.

Possible disadvantages of Sanity.io

  • Learning Curve
    Due to its flexible and powerful schema configuration, new users may find it challenging to get started without proper documentation or guidance.
  • Cost
    While it offers a free tier, the costs can escalate for larger projects or enterprises requiring more sophisticated features and higher limits.
  • Complex Setup
    The initial setup can be complex, especially for non-technical users, as it involves configuring schemas, setting up the development environment, and understanding APIs.
  • Limited Out-of-the-box Features
    Compared to some traditional CMS platforms, Sanity.io offers fewer out-of-the-box features which may require additional customization or development effort.
  • Dependency on Internet Connection
    Being an entirely cloud-based solution, it requires a stable internet connection for content management, which could be a limitation in areas with poor connectivity.

Analysis of VWO

Overall verdict

  • Overall, VWO is a solid choice for businesses of all sizes looking to optimize their website performance and improve conversion rates. It offers a balance of ease-of-use and advanced features that can cater to both beginners and experienced professionals in digital marketing.

Why this product is good

  • VWO (Visual Website Optimizer) is considered a good tool due to its comprehensive suite of features designed for A/B testing, split URL testing, multivariate testing, and other conversion optimization tactics. It provides a user-friendly interface that allows marketers and developers to create tests without requiring deep technical expertise. Additionally, VWO offers detailed analytics and insights that help businesses understand user behavior and improve website performance. Its ability to integrate with other tools and platforms further enhances its utility for enhancing user experience and conversion rates.

Recommended for

    VWO is especially recommended for digital marketers, product managers, UX/UI designers, and e-commerce businesses who are looking to conduct sophisticated A/B tests and collect actionable insights to enhance their website’s user experience and maximize conversions. Additionally, it is suitable for those who need a robust testing platform that offers scalability and flexibility to adapt to different business needs.

VWO videos

+ Add

Visual Website Optimizer (VWO): How to A/B Test HTML Landing Pages

More videos:

  • Demo - VWO Demo
  • Tutorial - how to track your conversions using VWO (Visual Website Optimizer)

Sanity.io videos

+ Add

Build a Portfolio Site with Sanity.io and Gatsby — Learn With Jason

More videos:

  • Tutorial - How to deploy a transcription microservice for Sanity.io on Zeit’s now

Category Popularity

0-100% (relative to VWO and Sanity.io)

VWO

Sanity.io

Web Analytics
100 100%
Web Analytics
0% 0
CMS
0 0%
CMS
100% 100
A/B Testing
100 100%
A/B Testing
0% 0
Blogging
0 0%
Blogging
100% 100

User comments

Share your experience with using VWO and Sanity.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare VWO and Sanity.io

VWO Reviews

11 Hotjar alternatives and competitors in 2024
The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
VWO is a well-rounded conversion rate optimization (CRO) platform. As such, it’s mainly used to improve conversions and user experience metrics through A/B, multivariate, and split URL testing. Beyond that, VWO also has features for testing products, sending push notifications, and more.
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
Since VWO offers many packages, it comes with different prices and, unfortunately, users can’t find out about pricing until check-out. Below, You can see ‘VWO insights’ packages.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
VWO testing platform, equipped with A/B testing and a visual editor tool, is one of the conversion rate optimization tools you can use for your website. Using its real-time A/B testing, you can watch how your visitors will behave when they face the potential changes you made. It promises to show which changes on your website are more likely to lead to increased conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.
Source: www.einsstark.tech

Sanity.io Reviews

21 Headless CMS Platforms That You Should Check Out
We have listed 21 headless CMS platforms with their pros and cons. However, it can be said that Strapi, Ghost, Sanity, Graph CMS are among the best headless CMS platforms that you can consider using. These platforms have higher G2 ratings and are easy to use.
Source: popupsmart.com
Best Headless CMS in 2022
Sanity is one of the best headless CMS on the market, which proves by using it such companies as Nike, Figma, National Geographic, and others. Sanity is very flexible in terms of development.
Source: flatlogic.com
Best Node.js CMS platforms for 2022
Sanity can be used for much more than conventional web experiences. Sanity finds its applications in everything from portfolio and company websites to ecommerce applications.
Source: blog.logrocket.com
34 Headless CMS That Should Be On Your Radar
Launched in 2015, Sanity is an open source headless CMS that was developed in Oslo, Norway. Built on JavaScript and React.js, Sanity features a WYSIWYG rich text editor which allows you to embed editable data in running text and defer markup to render time. It also comes with a Sweet Query API that enables you to cache multiple queries on a single request.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, Sanity.io seems to be a lot more popular than VWO. While we know about 56 links to Sanity.io, we've tracked only 4 mentions of VWO. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

VWO mentions (4)

Sanity.io mentions (56)

  • Build a Modern Blog with Next.js 14 & Sanity: A Step-by-Step Guide
    A blog without a CMS can lead to endless frustration and wasted time. Sanity.io simplifies the entire process, allowing you to focus on your content. - Source: dev.to / 10 months ago
  • A Deep Dive into Sanity's Visual Editing and Presentation Tool: The developer view
    Hey there! Our colleagues over at Sanity.io, who are always at the forefront of structured content, have just rolled out two super cool features: Visual Editing and the Presentation tool. They unveiled these at their online shindig on November 17th, 2023, and let me tell you, it's got developers all over the world talking! - Source: dev.to / over 1 year ago
  • Odd server-client side issue (fetch and data transfer to client)
    I am fetching data from sanity.io (an array), the load function in my +page.ts file looks like this:. Source: over 1 year ago
  • Lets code together - Looking for coding buddies
    Tools Im comfortable with: next, tailwinds, zustand/zod/redux, shadcn, sanity.io, framer motion, typescript & more. Source: over 1 year ago
  • How to add user auth with Clerk to Nextjs (App Directory) and store it in Embedded Sanity CMS
    Go to sanity.io sign up for an account. Sanity gives instructions on how to create the studio however since we are embedding the studio on a Nextjs project we can just ignore them and navigate to https://www.[sanity.io/manage](http://sanity.io/manage). If Sanity created a project for you click on it and copy the project ID, if they didn’t you can click on Create a new project on the top and then copy the project... - Source: dev.to / almost 2 years ago
View more

What are some alternatives?

When comparing VWO and Sanity.io, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Contentful - You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Prismic - prismic.io is a web software you can use to manage content in any kind of website or app. API-driven.

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