Studies indicate that an overwhelming 99% of leads do not receive a response within the crucial first hour after initial contact, which results in a nearly eightfold decrease in conversion rates. This delay in engagement is not just limited to the first hour; 57% of leads are left unconnected even after the first week, showcasing a significant oversight in prioritising prompt communication. Moreover, when efforts to reconnect are finally made, the contact rate via callbacks is a mere 14%, further illustrating the inefficiency in current follow-up strategies.

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