Valid Email serves as a remedy for the maintenance of aging email lists, ensuring their vitality and the removal of problematic email addresses. Its extensive email verification tool is presented as a means to enhance the success of email campaigns by enhancing deliverability. Going beyond simple bulk email verification, the comprehensive deliverability solution enables users to track crucial metrics that impede email delivery to recipients' inboxes, thereby facilitating campaign improvement. Furthermore, Valid Email is accessible through an API option, empowering developers to seamlessly integrate it with contemporary tools through user-friendly documentation.

The process of preparing an email address for general use or email outreach is commonly referred to as “Warming Up” an inbox, where you take a number of steps to ensure that an email address does not become deactivated, blacklisted, or automatically marked as spam when it begins to send outgoing messages to other recipients.

Warming Up an email inbox essentially is recreating the way a typical person will use an email address. Just by using your email address normally, you are ‘warming up’ your inbox by sending outgoing mail to other existing users. When you are reading your emails, starring/favoriting certain messages, and engaging in email threads with multiple other email addresses, you are building up your domain reputation in a way that shows that your account is being controlled by a real human being and is not being used to send out unsolicited emails that are trying to mislead/scam/defraud any other real people using their email inbox.