Vaizle VS PostHog

Vaizle is a marketing analytics suite designed to empower marketing managers, and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisions. The suite offers a set of features for social media and ad analytics that make the day-to-day lives of marketers easier.

Here’s how Vaizle customers use the tool to increase productivity and scale marketing operations profitably:

1. Get quick actionable insights from marketing data
2. Visualize marketing data from multiple channels in a single live dashboard
3. Save time by using data connectors to automatically update marketing reports
4. Create white-labeled marketing reports for leadership and clients
5. Scale marketing operations effectively by maintaining checks and balances

Social media analytics and data connectors: 1. Meta: Facebook and Instagram 2. YouTube 3. LinkedIn

Ad platforms Analytics and data connectors: 1. Meta Ads 2. Google Ads 3. LinkedIn Ads 4. Amazon Ads

Web analytics and data connectors: 1. Google Analytics 2. Google Search Console Analytics 3. Shopify Analytics

For developers just starting out, PostHog is a free way to understand how your product is being used, without having to send any data to 3rd parties.

For enterprise customers, one data security becomes a key concern, or B2C businesses where using a SaaS solution is unaffordable, it's typical to see teams hosting an event capture platform, a data lake, and sophisticated analytics tools. The end result is that data scientists are needed and most developers don't have easy access to product intel. PostHog solves that gap - it lets everyone understand how your product is being used, without having to send data to 3rd parties, even once you have scaled to millions of visitors.

It has a JS snippet that can autocapture events, and pre-built libraries to push backend data to. Build up full user histories, visualize product trends, funnels, and run experiments with new features.