Software Alternatives & Reviews

UTrakk VS Latana

Compare UTrakk VS Latana and see what are their differences

UTrakk logo UTrakk

UTrakk is a rich people and performance management software that comes with state of the art digital management ecosystem, helping out managers to assign the right roles.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • UTrakk Landing page
    Landing page //
    2023-06-02
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Category Popularity

0-100% (relative to UTrakk and Latana)
Office & Productivity
48 48%
52% 52
Data Dashboard
0 0%
100% 100
Tool
100 100%
0% 0
Business & Commerce
23 23%
77% 77

User comments

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Social recommendations and mentions

Latana might be a bit more popular than UTrakk. We know about 1 link to it since March 2021 and only 1 link to UTrakk. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UTrakk mentions (1)

  • [For Hire] Unlimited Webflow and WordPress websites for a fixed monthly price.
    Https://utrakk.proactioninternational.com/ - Did this in collaboration with a Canada-based company. Source: over 1 year ago

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: almost 3 years ago

What are some alternatives?

When comparing UTrakk and Latana, you can also consider the following products

Hirebook - Hirebook is a people-focused platform that helps companies empower their teams through meetings, dialogue, objectives, and actions.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Causal App - Causal replaces your spreadsheets and slide decks with a better way to perform calculations, visualise data, and communicate with numbers. Sign up for free.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

VCA Business Process Management Software - VCA BPM is a reputable end-to-end process management suite that gives complete control to the business over a wide range of operations.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.