Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.
UXReality (designed by CoolTool*) is a powerful AI-based app that literally turns any mobile device into a fully-fledged tool for studying website or app users’ behavior by recording their emotions, where they look and how they behave. It unites eye tracking, facial coding, surveys, voice recording and click-and-scroll tracking to redefine the paradigm for user testing. By using powerful AI algorithms and mobile device selfie camera the app 'understands' where users look at the screen and how they react. These are insights of a completely different level that allow getting a holistic understanding of the WHY's of user behavior that site analytics cannot explain. UXReality helps to improve conversion rates of mobile websites and apps (works for both live websites and prototypes).
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