Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.

Doceree is the 1st global network of Physician-only platforms for programmatic marketing. The platform seamlessly connects pharma brands and digital platforms and allows products and services of the former to be marketed to physicians on the latter. Powered by its proprietary AI engine- Espyian, Doceree already targets over 1 million physicians across the US and 300,000 in India.