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URL.rw VS Bitly

Compare URL.rw VS Bitly and see what are their differences

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Limey: Connect smarter with QR codes, links, sites, and digital business cards in one place. featured
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URL.rw logo URL.rw

Go beyond basic link shortening with URL.RW: create stunning biolink pages with rich embeds, generate custom-branded QR codes for anything (even menus!), and track everything.

Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
  • URL.rw
    Image date //
    2025-04-27

URL.RW offers a smarter way to manage your online presence, going far beyond just shortening links. Built on the memorable url.rw domain, it's designed for creators, businesses, and restaurants needing one central place to connect audiences with their important content. We provide powerful tools to create highly effective "link-in-bio" pages that truly represent your brand, alongside versatile QR code solutions, including a dedicated system for digital restaurant menus.

With URL.RW, your biolink page can become a dynamic mini-hub – embed your latest YouTube videos, Spotify tracks, collect emails via forms, and much more, all customized with your colors, fonts, and backgrounds. Restaurants can easily build and instantly update beautiful digital menus using our specialized creator, generating branded QR codes for a modern, touchless experience. Track engagement across your links and pages with clear analytics, connect your own custom domain for a professional touch, and manage everything seamlessly from a single dashboard. It’s about giving you robust tools that are easy to use and help you look great online.

  • Bitly Landing page
    Landing page //
    2023-10-18

URL.rw features and specs

No features have been listed yet.

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

URL.rw videos

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Bitly videos

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Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Category Popularity

0-100% (relative to URL.rw and Bitly)

URL.rw

Bitly

URL Redirection
100 100%
URL Redirection
0% 0
Link Management
0 0%
Link Management
100% 100
URL Shortener
2 2%
URL Shortener
98% 98
Link In Bio
100 100%
Link In Bio
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare URL.rw and Bitly

URL.rw Reviews

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Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    🏁 Competitors: Rebrandly, TinyURL, Polr
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
Source: startupbonsai.com
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the post’s start. Maybe you’re looking for more features or fewer restrictions. Or maybe you’re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.
Source: contentastro.com
11 Best Bitly Alternatives & Similar URL Shorteners
Among the alternatives to Bitly on the market, Shorby is one of the best you could have. Other than shortening your website address, you can use the website on your Instagram bio. It means that this platform allows you to gather the important links in one place.
Source: www.regendus.com

Social recommendations and mentions

Based on our record, Bitly seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

URL.rw mentions (0)

We have not tracked any mentions of URL.rw yet. Tracking of URL.rw recommendations started around Apr 2025.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / about 1 month ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / about 1 month ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / about 2 months ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 2 months ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 7 months ago
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What are some alternatives?

When comparing URL.rw and Bitly, you can also consider the following products

Dub.co - Dub.co is the open-source link management infrastructure for modern marketing teams to create, share, and track short links.

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Linkin.bio by Later - Add one link in your Instagram bio—drive traffic anywhere.

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

Linktree - Connect your audience to all of your content with just one link.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

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