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Unity Ads VS SOOMLA

Compare Unity Ads VS SOOMLA and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Unity Ads logo Unity Ads

Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

SOOMLA logo SOOMLA

Software platform allowing mobile app publishers who work with multiple ad networks to receive the advertising revenue per user.
  • Unity Ads Landing page
    Landing page //
    2023-09-14
  • SOOMLA Landing page
    Landing page //
    2023-08-06

Unity Ads features and specs

  • Integrated with Unity Engine
    Unity Ads is seamlessly integrated with the Unity game engine, making it easy for developers using Unity to implement ads and manage them without needing to use third-party tools.
  • Ad Formats Variety
    Supports various ad formats, including video ads, rewarded ads, interstitials, and playable ads, providing flexibility and catering to different user engagement strategies.
  • Revenue Optimization
    Provides robust monetization tools and analytics that help developers optimize ad placements and maximize revenue.
  • High eCPM
    Often offers competitive effective cost per mille (eCPM), ensuring higher revenue for every thousand ad impressions compared to some other platforms.
  • Cross-Platform Support
    Supports multiple platforms including iOS, Android, and Windows, making it versatile for developers targeting different operating systems.

Possible disadvantages of Unity Ads

  • Minimum Payout Threshold
    Unity Ads has a higher minimum payout threshold compared to some other ad networks, which can be a barrier for smaller developers looking to access their earnings quickly.
  • Dependency on Unity Engine
    While integration with Unity is a pro for Unity developers, those using other game engines might find it less convenient to implement, requiring additional work.
  • Fill Rate
    Depending on the region and user base, the fill rate for ads may be lower than expected, impacting potential revenue.
  • User Experience Impact
    Ads, particularly non-rewarded ones, can negatively impact the user experience if not implemented carefully, leading to potential user churn.
  • Limited Control
    Developers might find that they have limited control over the types of ads shown and therefore might encounter content that’s not entirely suitable or aligned with their game’s audience.

SOOMLA features and specs

  • Comprehensive Analytics
    SOOMLA offers detailed in-app purchase analytics and insights that help developers understand user behaviors and monetization strategies.
  • Data Transparency
    It provides transparency into ad revenue data which allows developers to make informed decisions regarding monetization.
  • Easy Integration
    SOOMLA provides SDKs and integration guides that simplify the integration process for app developers.
  • Cross-Platform Support
    Supports multiple platforms, making it versatile for developers targeting different operating systems.

Possible disadvantages of SOOMLA

  • Pricing
    The costs associated with using SOOMLA can be high for smaller developers or startups, potentially limiting its accessibility.
  • Complexity
    The range of features can be overwhelming for developers who are not familiar with analytics or monetization tools, leading to a steep learning curve.
  • Customer Support
    Some users report that customer support can be less responsive, which may delay the resolution of technical issues.
  • Data Privacy Concerns
    As with many analytics tools, there are concerns about data privacy and how user data is handled and stored.

Unity Ads videos

+ Add

My Experience With Unity Ads, Why I use Admob With Unity...

More videos:

  • Review - Monetize your games | Integrating Unity Ads into a Project
  • Review - Unity Ads for Kodular | Is unity ads the best or worst? | unity ads revenue & eCPM | UnityAds Review

SOOMLA videos

+ Add

Mobile Game Development Monetization - Yaniv Nizan - The Soomla Project

More videos:

  • Review - Unity Mindizor IAP Soomla - Part63 test final alpha 5 version on real device
  • Review - Soomla unity3d-store integration Example App

Category Popularity

0-100% (relative to Unity Ads and SOOMLA)

Unity Ads

SOOMLA

Ad Networks
86 86%
Ad Networks
14% 14
Mobile Ad Network
82 82%
Mobile Ad Network
18% 18
Ad Optimization
80 80%
Ad Optimization
20% 20
Advertising
100 100%
Advertising
0% 0

User comments

Share your experience with using Unity Ads and SOOMLA. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Unity Ads seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unity Ads mentions (2)

  • Unity lays off 600 staff members, prepares to close half of its offices
    Their largest business is largely mobile ads in mobile games, as I understand it, and has been for a while. As a business, they haven't really competed all that directly with Unreal for AA/AAA games. If you like ads in mobile games, root away! > https://unity.com/products/unity-ads. - Source: Hacker News / about 2 years ago
  • Getting Free Slowly Coins - Getting over the casual 'N/A' no ads problem ?
    The SLOWLY app mobile version packages include libraries to connect and use different ad services companies. With this version, I see a lot of ads provided by Unity Ads - which is popular both in iOS and Android markets. Source: over 3 years ago

SOOMLA mentions (0)

We have not tracked any mentions of SOOMLA yet. Tracking of SOOMLA recommendations started around Mar 2021.

What are some alternatives?

When comparing Unity Ads and SOOMLA, you can also consider the following products

Facebook Audience Network - Facebook Audience Network is designed to help monetize your apps and websites with ads from global Facebook advertisers.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

MoPub - MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.

LeadBolt - LeadBolt is a mobile advertising platform for user acquisition and in-app monetization.

Appodeal - Appodeal is a supply-side platform for mobile apps, that serves and protects publishers rather than advertisers.

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