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TurnTo VS Stackla

Compare TurnTo VS Stackla and see what are their differences

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TurnTo logo TurnTo

TurnTo customer content application suite including Community Q&A, Ratings & Reviews, Checkout Comments, and Visual Reviews.

Stackla logo Stackla

Social content marketing platform
  • TurnTo Landing page
    Landing page //
    2023-01-29
  • Stackla Landing page
    Landing page //
    2022-09-20

TurnTo features and specs

  • Comprehensive Engagement Tools
    TurnTo provides a range of tools for customer engagement, including Ratings & Reviews, Q&A, and Community Q&A. These tools help enhance customer interaction and provide valuable insights.
  • Easy Integration
    TurnTo can easily integrate with various e-commerce platforms, making it a versatile option for businesses looking to implement customer feedback solutions without extensive IT overhead.
  • User-Generated Content
    The platform supports the collection and display of user-generated content, which can increase trust and authenticity, enhance SEO, and ultimately drive conversion rates.
  • Customizable Widget Designs
    Businesses can customize the appearance of their TurnTo widgets to better align with their brand, offering a cohesive customer experience.
  • Advanced Analytics
    TurnTo provides advanced analytics and reporting tools, allowing businesses to gain deep insights into customer behavior and feedback trends.

Possible disadvantages of TurnTo

  • Cost
    For small businesses or startups, the cost of TurnTo might be prohibitive, as it is often more suited for mid to large-sized enterprises with the budget for comprehensive solutions.
  • Complexity
    While TurnTo offers a wealth of features, the sheer number of options can be overwhelming and may require a learning curve for users to fully utilize the platform effectively.
  • Dependence on User Activity
    The effectiveness of TurnTo's tools heavily depends on user participation. Without active customer engagement, businesses might not see the full benefits of the platform.
  • Customization Limitations
    Despite offering customizable widgets, there are reports from users that certain elements have limited customization options, which might not fully meet the specific needs of every business.

Stackla features and specs

  • User-Generated Content Aggregation
    Stackla excels at collecting and curating user-generated content (UGC) from various social media platforms, providing a rich pool of authentic content for brands.
  • Content Customization
    It offers robust customization options, allowing users to tailor UGC to fit brand aesthetics and messaging, ensuring consistency across marketing materials.
  • Rights Management
    Stackla provides tools for managing usage rights and permissions for UGC, helping businesses avoid legal issues related to content ownership.
  • Analytics and Insights
    The platform includes analytics tools that offer insights into the performance of UGC, enabling marketers to make data-driven decisions.
  • Integration Capabilities
    Stackla integrates well with various Content Management Systems (CMS), marketing platforms, and e-commerce solutions, enhancing its utility within existing workflows.
  • AI-Powered Content Recommendations
    The use of artificial intelligence to recommend the most relevant and engaging UGC can significantly improve content performance and audience engagement.

Possible disadvantages of Stackla

  • Cost
    For small businesses or startups, Stackla’s pricing may be prohibitive. The platform is designed for enterprises and larger organizations with bigger budgets.
  • Complexity
    Due to its extensive features and capabilities, there can be a learning curve for new users, which might require additional training or support.
  • Social Media Dependency
    The reliance on social media platforms for UGC means that changes in API policies or data access restrictions by these platforms could impact Stackla’s effectiveness.
  • Content Filtering
    Automated content curation might not always be perfect, and some irrelevant or inappropriate content may slip through, necessitating manual review.
  • Privacy Concerns
    Handling user-generated content involves dealing with privacy issues, particularly around the collection and use of personal data, which could require stringent compliance measures.
  • Integration Challenges
    While Stackla integrates with various platforms, implementing these integrations can sometimes be complex and may require technical expertise.

Analysis of TurnTo

Overall verdict

  • TurnTo is generally regarded as a good platform for businesses seeking to boost customer interaction through user-generated content. It is praised for its ease of integration and the robust features it offers, though specific experiences may vary based on individual business needs and integration contexts.

Why this product is good

  • TurnTo Networks provides a suite of customer content solutions such as ratings and reviews, community Q&A, and visual reviews. Businesses that use TurnTo can leverage these tools to enhance customer engagement, build trust, and improve conversion rates by efficiently managing customer feedback and facilitating community interactions.

Recommended for

  • E-commerce businesses looking to enhance their website’s customer interaction.
  • Brands wanting to improve their conversion rates through authentic customer feedback.
  • Companies aiming to build a community around their products with Q&A and visual reviews.

TurnTo videos

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Stackla videos

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Stackla - social media aggregator

More videos:

  • Review - Andy Mallinson - Managing Director, Stackla
  • Review - User-Generated Content Rights Management with Stackla

Category Popularity

0-100% (relative to TurnTo and Stackla)

TurnTo

Stackla

Marketing Platform
34 34%
Marketing Platform
66% 66
Social Media Aggregator
31 31%
Social Media Aggregator
69% 69
Content Marketing
40 40%
Content Marketing
60% 60
Product Reviews
100 100%
Product Reviews
0% 0

User comments

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What are some alternatives?

When comparing TurnTo and Stackla, you can also consider the following products

Yotpo - Yotpo is the smartest way to generate customer content, drive traffic and increase conversions.

PowerReviews - PowerReviews maximizes the benefit of having customer feedback by channeling it into developing new solutions.

Walls.io - Walls.io is an all-in-one social wall solution that allows you to collect, curate, and display content in an easy-to-customize feed. You can collect content from multiple social media platforms or let your audience post content directly on your wall.

Bazaarvoice - Putting customers at the heart of your brand lets you efficiently

ShortStack - Shortstack is a website that allows you to create viral online events for your social media followers or other online audience.

Adobe Experience Manager - Adobe Experience Manager is a cross-platform CMS that works across websites, mobile apps and on-site displays.

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