Software Alternatives, Accelerators & Startups

Traken VS Latana

Compare Traken VS Latana and see what are their differences

Traken logo Traken

Clear Mobile Dashboards

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
Not present
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Category Popularity

0-100% (relative to Traken and Latana)
Business Intelligence
31 31%
69% 69
Data Dashboard
13 13%
87% 87
Business & Commerce
0 0%
100% 100
Data Visualization
100 100%
0% 0

User comments

Share your experience with using Traken and Latana. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Latana seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Traken mentions (0)

We have not tracked any mentions of Traken yet. Tracking of Traken recommendations started around Mar 2021.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Traken and Latana, you can also consider the following products

Databox - Databox is Business Analytics platform that helps companies deliver insights and analytics anytime and anywhere.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Geckoboard - Get to know Geckoboard: Instant access to your most important metrics displayed on a real-time dashboard.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Cyfe - Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.