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Traackr VS Roundabout

Compare Traackr VS Roundabout and see what are their differences

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Traackr logo Traackr

Traackr is an influencer marketing platform.

Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform
  • Traackr Landing page
    Landing page //
    2023-10-19
Not present

Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month

Traackr

Website
traackr.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Roundabout

Website
roundabout.pro
Pricing URL
Official Roundabout Pricing
$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October
Edit details

Traackr features and specs

  • Comprehensive Influencer Database
    Traackr offers a robust database that allows users to find and connect with influencers across a wide range of industries and niches.
  • Performance Monitoring
    The platform provides detailed analytics and performance metrics to track the effectiveness of influencer campaigns, helping users optimize their strategies.
  • Relationship Management
    Traackr excels in fostering strong relationships between brands and influencers by offering tools to manage communication, collaboration, and engagement.
  • Global Reach
    The tool supports international campaigns, enabling users to search for influencers globally and manage multi-lingual and multicultural engagements.
  • Customizable Reports
    Traackr allows for the creation of customizable reports, making it easy to present campaign performance to stakeholders in a clear and concise manner.
  • Competitive Benchmarking
    The platform provides competitive benchmarking tools which allow users to compare their campaign performance against industry standards or direct competitors.
  • Advanced Search Filters
    Users can utilize advanced search filters to narrow down influencer searches based on specific criteria such as location, engagement rate, follower count, and more.

Possible disadvantages of Traackr

  • Cost
    Traackr can be relatively expensive, potentially putting it out of reach for smaller businesses or startups with limited budgets.
  • Complexity
    The platform might have a steep learning curve for new users, requiring time and effort to fully understand and utilize all its features effectively.
  • Integration Issues
    Some users report difficulties integrating Traackr with other marketing and CRM tools, which can hinder seamless workflow management.
  • Data Accuracy
    Occasionally, the influencer data may not be up-to-date or entirely accurate, which can affect the effectiveness of search results and campaign planning.
  • Limited Social Media Platforms
    While Traackr offers extensive influencer data, it may not cover every social media platform comprehensively, limiting its utility for certain niche markets.
  • Support Response Time
    Some users have noted that customer support response times can be slow, potentially delaying the resolution of issues or the acquisition of needed assistance.

Roundabout features and specs

  • Influencer lists (+60 niches, validated)
  • AI Lookalike profiles
  • Influencer insight data performances
  • Campaign budgeting
  • Campaign brief creation
  • Influencer agreements automation
  • Influencer payment automation
  • Real-time campaign reports
  • Multi-campaigns
  • Content management
  • Shipping management
  • Campaign brief templates
  • Influencer search

Analysis of Traackr

Overall verdict

  • Traackr is generally well-regarded in the industry, particularly for companies that want to manage large-scale influencer marketing campaigns. Its robust features and analytics are highly beneficial for brands looking to optimize their influencer partnerships and strategies.

Why this product is good

  • Traackr is often considered a strong influencer marketing platform due to its comprehensive capabilities in tracking, managing, and analyzing influencer relationships. The platform provides valuable insights and analytics, enabling brands to make informed decisions about their influencer marketing strategies. Additionally, Traackr helps businesses streamline their influencer marketing processes, from discovery to reporting, and offers tools to measure ROI effectively.

Recommended for

  • Brands seeking to enhance their influencer marketing efforts
  • Businesses looking for detailed analytics and reporting tools for influencer collaborations
  • Marketing teams that manage multiple influencer relationships and need an organized, efficient platform

Traackr videos

+ Add

Traackr Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Traackr Review: Influencer Marketing Software (Platform) - Pricing & Features
  • Review - Intro to Traackr's Influencer Marketing Platfrom

Roundabout videos

+ Add

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

Category Popularity

0-100% (relative to Traackr and Roundabout)

Traackr

Roundabout

Influencer Marketing
93 93%
Influencer Marketing
7% 7
Social Media Marketing
0 0%
Social Media Marketing
100% 100
Marketing Platform
93 93%
Marketing Platform
7% 7
Marketing
100 100%
Marketing
0% 0

Questions and Answers

As answered by people managing Traackr and Roundabout.

Who are some of the biggest customers of your product?

Roundabout's answer:

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer:

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer:

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer:

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Traackr and Roundabout

Traackr Reviews

Top 20 Grin Alternatives for Influencer Marketing in 2024
Traackr is a data-centric influencer marketing platform designed to help brands establish, connect, and manage relationships with influencers. It is recognized as a strong alternative to Grin.
Source: www.gleemo.ai

Roundabout Reviews

We have no reviews of Roundabout yet.
Be the first one to post

What are some alternatives?

When comparing Traackr and Roundabout, you can also consider the following products

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

HypeAuditor - All-in-one Influencer Marketing Platform

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

BrandWatch - The best social monitoring tool

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

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