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Toucan Toco VS Supermetrics

Compare Toucan Toco VS Supermetrics and see what are their differences

Qrvey
Embedded Analytics built exclusively for SaaS applications. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Toucan Toco logo Toucan Toco

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. With the best customizable end-user experience across any device, over 4 million Toucan stories are viewed each year.

Supermetrics logo Supermetrics

Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.
  • Toucan Toco Landing page
    Landing page //
    2023-05-22

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. Features include:

  1. Guided data visualization, allowing the user to focus on the story to be told rather than on chart selection, layout, etc.

  2. An App Gallery that provides dozens of starter apps (including sample data) that a user can use either as is or as the starting point for creating a customized set of dashboards

  3. Embedding can be performed by even novice users and is available as web components or iFrames

  4. Deployment to all modes — desktop web, smartphones, tablets, wall displays, and kiosks — is done in just a few clicks and with no extra development work

  5. Hundreds of included interactive and animated charts combined with a thoroughly modern UI make Toucan one of the best-looking platforms on the market

  6. Hundreds of included connectors make adding data sources — cloud, on-premises, stored, or streaming — quick and easy

As a result, Toucan has been rated the #1 Easiest to Use Platform on G2 Crowd and is used 3x the industry average.

  • Supermetrics Landing page
    Landing page //
    2023-03-16

Toucan Toco features and specs

  • Guided Analytics: Toucan makes analytics accessible to business users by provisioning the guidance they need to use data for decision-making without the need for training. Business users are walked through the selection of data, charts, and layouts quickly so that the focus is on the data story, not the design mechanics. All charts and visualizations contain critical context such as definitions and sources as well as actions such as annotations and collaboration either inside Toucan or in tools like Slack or MS Teams. Best For: Business users that need to see consistent analytics to track performance rather than perform ad hoc data exploration
  • Embedded Analytics: The Toucan platform allows easy embedding into SaaS products using either web components or iFrames and can be performed by even non-expert users. Changes can be moved from staging to production with a single toggle and the platform contains robust adoption management tools for on-boarding and the automation of core user management tasks. Extensive white-labeling customization capabilities allow customers to make the end experience look and feel like an extension of the company brand and include color palettes, typefaces, languages, logos, and background imagery. Best For: Product teams that want to extend analytics to customers or partners, including collaboration, annotation, and storytelling capabilities without extensive development
  • Easy Data Connections: Toucan includes hundreds of connectors for all manner of data sources including Snowflake, MongoDB, Excel, Salesforce, and others. Connectors are easily configured by business users and no code is needed to perform data connections. Best For: Business users that need to add new data sources with the need for IT support
  • Guided Data Preparation: Toucan's YouPrep™ data pipeline allows users to perform joins, slices, pivots, & melts easily and code-free. Ad hoc transformations are supported for evolution computation, date aggregation, ranks, and other critical statistics as are complex, multi-way joins. Python can also be used to extend Toucan’s data prep capabilities. Best For: Business users that need to prepare data by summing, aggregating, or creating new metrics but don’t have time to wait for technical support or training on complex specialist tools

Supermetrics features and specs

No features have been listed yet.

Toucan Toco videos

+ Add

Toucan: Powerfully Easy Analytics for Business Users

More videos:

  • Demo - Toucan Distribution Center
  • Demo - Data Storytelling with Toucan

Supermetrics videos

+ Add

Reviewing Stitch vs Supermetrics for BigQuery

More videos:

  • Review - Supermetrics Review - What You Need To Know Before You Buy Supermetrics
  • Review - Supermetrics CEO Mikael Thuneberg: $12m in ARR, 150% YoY Growth. THIS is how you build a company!

Category Popularity

0-100% (relative to Toucan Toco and Supermetrics)

Toucan Toco

Supermetrics

Development
100 100%
Development
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100
Data Dashboard
100 100%
Data Dashboard
0% 0
Analytics
26 26%
Analytics
74% 74

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Toucan Toco and Supermetrics

Toucan Toco Reviews

5 Metabase Alternatives You Don't Need a PhD to Use
Fully cloud-based, the platform was designed with one goal in mind: reduce the complexity of bringing insights from data to business users. From data connections to the distribution of insights anywhere they're needed, Toucan makes it easy and, as a result, sees the highest user adoption in the industry (80+%).
Source: www.toucantoco.com

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Toucan Toco mentions (0)

We have not tracked any mentions of Toucan Toco yet. Tracking of Toucan Toco recommendations started around Aug 2021.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: 12 months ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 1 year ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 1 year ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 3 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 3 years ago
View more

What are some alternatives?

When comparing Toucan Toco and Supermetrics, you can also consider the following products

Phocas - Data analytics software for businesses in wholesale distribution, manufacturing, and retail.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

DevicePilot - DevicePilot is a universal cloud-based software service allowing you to easily locate, monitor and manage your connected devices at scale.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Qrvey - Embedded Analytics built exclusively for SaaS applications.

Databox - Databox is Business Analytics platform that helps companies deliver insights and analytics anytime and anywhere.

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