What are some alternatives?
When comparing The Landing Page Cookbook and Landing Pages by Viral Loops, you can also consider the following products
Lndr - The world's simplest landing page builder
Landing Pages in MailChimp - Easy to build, custom landing pages for free
Landingfolio - The best landing page designs for your inspiration.
Carrd - Simple, responsive one-page site creator.
SaaS Pages - 900+ Screenshots of the best SaaS landing pages