Software Alternatives, Accelerators & Startups

The Data Visualisation Catalogue VS Supermetrics

Compare The Data Visualisation Catalogue VS Supermetrics and see what are their differences

The Data Visualisation Catalogue logo The Data Visualisation Catalogue

Reference tool for data visualisation

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • The Data Visualisation Catalogue Landing page
    Landing page //
    2019-01-18
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

The Data Visualisation Catalogue features and specs

  • Comprehensive Selection
    The Data Visualization Catalogue offers a wide range of chart types and visualization methods, making it a valuable resource for users looking for the best way to present their data.
  • User-Friendly Interface
    The website has an intuitive and well-organized layout, making it easy for users to navigate and find information quickly.
  • Detailed Descriptions
    Each chart type comes with a detailed description, including when to use it, best practices, and example visualizations, which helps users understand the nuances of different data visualization methods.
  • Filter and Search Options
    The platform includes useful filter and search options that allow users to quickly find the most relevant chart types based on their data visualization needs.
  • Visual Examples
    The catalogue features visual examples for each chart type, aiding users in understanding how the chart looks and functions in practice.
  • Educational Resource
    The site serves as a valuable educational resource for learning about data visualization techniques and principles, especially for beginners and students.

Possible disadvantages of The Data Visualisation Catalogue

  • Limited Interaction Features
    While informative, the website lacks interactive features such as hands-on tutorials or interactive chart builders that could enhance learning and application.
  • No Customization Guidance
    The catalogue provides general advice on using various charts, but it doesn't offer much detail on how to customize visualizations for specific datasets or software tools.
  • Dependency on External Tools
    Users need to rely on external software tools to create the visualizations, as the website itself does not include built-in tools for generating charts.
  • Occasional Overwhelm
    The extensive range and detailed information might overwhelm some users, particularly those new to data visualization, making it difficult to choose the right chart type.
  • Design Overlook
    The website focuses more on explaining chart types and their uses rather than offering insights on aesthetic design and user engagement, which are also crucial in data visualization.
  • Outdated Content Risk
    There is a risk that some information might become outdated as new visualization techniques and tools emerge, although it is periodically updated.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of The Data Visualisation Catalogue

Overall verdict

  • Yes, The Data Visualisation Catalogue is good for understanding different types of data visualizations and how to apply them effectively. It is well-reviewed for its user-friendly interface and educational value.

Why this product is good

  • The Data Visualisation Catalogue is considered a valuable resource because it provides a comprehensive collection of visualization types along with detailed descriptions, examples, and guidance on when to use each type. This makes it an excellent tool for designers, analysts, and anyone interested in effectively communicating data through visuals.

Recommended for

  • Data analysts seeking inspiration for visualizing their data
  • Designers looking to expand their knowledge on data presentation
  • Students learning about data visualization techniques
  • Researchers who need to communicate complex data effectively
  • Anyone interested in improving their data storytelling skills

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

The Data Visualisation Catalogue videos

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Supermetrics Overview

Category Popularity

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Data Dashboard
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Marketing Analytics
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100% 100
Design Tools
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Analytics
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Questions and Answers

As answered by people managing The Data Visualisation Catalogue and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare The Data Visualisation Catalogue and Supermetrics

The Data Visualisation Catalogue Reviews

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Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Supermetrics might be a bit more popular than The Data Visualisation Catalogue. We know about 8 links to it since March 2021 and only 8 links to The Data Visualisation Catalogue. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

The Data Visualisation Catalogue mentions (8)

  • Learning Resources
    I contstantly refer to this data viz dictionary that explains the best viz to use for a ton of problems. https://datavizcatalogue.com/. Source: almost 2 years ago
  • Product Software Engineer wanting to get into data visualization. What should I do?
    Learn the various chart types and their best application: https://datavizcatalogue.com/. Source: almost 3 years ago
  • is it possible to make this kind of chart?
    Because you are building unnecessary visual complexity. I recommend you take a gander at ink ratio and visualization types like this that are very easy to follow. Source: almost 3 years ago
  • What's you mental model to come up with visualisations for you data? Both to understand and to present
    Resources I use a lot: - https://datavizcatalogue.com - http://vita.had.co.nz/papers/layered-grammar.html - http://www.visual-literacy.org/periodic_table/periodic_table.html - https://www.anychart.com/chartopedia/. Source: almost 3 years ago
  • Data viz
    A quick Google on "data visualisation" brings up several sites that provide the info you're looking for. To help get you started, here's one from the first few results from that Google search: https://datavizcatalogue.com/. Source: over 3 years ago
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Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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What are some alternatives?

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Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Flourish - Powerful, beautiful, easy data visualisation

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.