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Tercept Unified Analytics VS OpenX

Compare Tercept Unified Analytics VS OpenX and see what are their differences

Tercept Unified Analytics logo Tercept Unified Analytics

Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Tercept Unified Analytics Landing page
    Landing page //
    2021-11-21
  • OpenX Landing page
    Landing page //
    2023-02-07

Tercept Unified Analytics videos

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OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Tercept Unified Analytics and OpenX)
Data Dashboard
100 100%
0% 0
Ad Networks
0 0%
100% 100
Business & Commerce
65 65%
35% 35
Advertising
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Tercept Unified Analytics and OpenX

Tercept Unified Analytics Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Social recommendations and mentions

Based on our record, Tercept Unified Analytics seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Tercept Unified Analytics mentions (1)

  • What do you use for automated dashboarding?
    Are you talking about marketing side or publisher side? Some of the options we have evaluated are supermetrics, funnel.io on marketing side. staq, tercept.com on publisher side. Tercept does some marketing side as well from what I understand. We went ahead with tercept. Source: about 3 years ago

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing Tercept Unified Analytics and OpenX, you can also consider the following products

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Latana - Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

AerServ - AerServ offers monetization solution for mobile publishers.