Tealium AudienceStream
Blueshift
Optimizely Data Platform
Dotdigital
Klaviyo
Lyris HQ
Drip
ReachMail
Google Tag Manager
Google Analytics
Adobe Analytics
Mixpanel
Heap
Smartlook
Looker
Segment
Tealium AudienceStreamBased on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago
Blueshift - The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Optimizely Data Platform - The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
Dotdigital - Email marketing automation
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.