Software Alternatives, Accelerators & Startups

Swiftype VS Google Custom Search Engine

Compare Swiftype VS Google Custom Search Engine and see what are their differences

Swiftype logo Swiftype

The simplest way to add search to your website or application. Sign up for free.

Google Custom Search Engine logo Google Custom Search Engine

Google Custom Search is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search.
  • Swiftype Landing page
    Landing page //
    2021-10-07

Swiftype is a customizable website search and content marketing embedded platform that creates real-time search results based on suggestions and search preference. Swiftype lets you manage results via the user login dashboard and assess search trends in order to identify profitable terms and promote products and services.

Swiftype lets you create a free account and view a demo version before payment is required and also provides online support for sales and technical enquiries. The Swiftype software is completely optimizable for mobile devices which gives your website users complete functionality.

  • Google Custom Search Engine Landing page
    Landing page //
    2022-01-31

Swiftype features and specs

  • Customizable Search
    Swiftype offers extensive customization options that allow developers to tailor the search experience to fit specific needs, including autocomplete, faceted search, and result ranking.
  • Easy Integration
    Swiftype provides a variety of SDKs and APIs, making it straightforward to integrate their search solution into different platforms and applications.
  • Advanced Analytics
    The platform provides robust analytics and insights into user search behavior, enabling businesses to fine-tune their search functionality and optimize for better user engagement.
  • Scalability
    Swiftype is designed to efficiently handle large volumes of data and search queries, making it suitable for both small businesses and large enterprises.
  • Multi-platform Support
    The search engine can be deployed across a variety of environments, including websites, applications, and mobile platforms, providing users with a consistent search experience.

Possible disadvantages of Swiftype

  • Cost
    Swiftype can be relatively expensive compared to some other search solutions, particularly for small businesses or startups with limited budgets.
  • Complex Initial Setup
    While integration is streamlined, the initial setup and configuration can be complex and may require technical expertise to fully utilize all features.
  • Limited Offline Support
    Swiftype primarily operates as a cloud-based solution, which means it might not be the best fit for applications that require strong offline functionality.
  • Dependency on External Service
    Since Swiftype is a third-party service, there is always a level of dependency on their uptime and service quality, which could impact your application's reliability.
  • Potential Learning Curve
    For teams not familiar with utilizing third-party search services or APIs, there might be a steep learning curve to effectively use Swiftype’s full range of features.

Google Custom Search Engine features and specs

  • Easy Integration
    Google Custom Search Engine (CSE) allows for seamless integration into your website with just a few lines of code, providing a hassle-free way to add powerful search capabilities.
  • Customizable Appearance
    The appearance of the search engine can be customized to match the aesthetics of your website, ensuring a consistent user experience.
  • Google Search Algorithms
    CSE leverages Google's advanced search algorithms, which means it provides highly relevant search results and reliable performance.
  • Filtering and Restrictions
    You can specify certain sites or pages to be included or excluded from the search results, allowing for tailored control over search parameters.
  • Sponsored Links Integration
    By default, the search results can include relevant ads, providing potential revenue opportunities without additional work.
  • Multiple Sites Search
    CSE allows you to create search engines that span multiple websites or subsets of sites, enhancing the search scope as needed.

Possible disadvantages of Google Custom Search Engine

  • Advertising
    The free version of CSE displays ads alongside the search results, which could be distracting or undesirable for some users and website owners.
  • Limited Customization for Free Version
    The level of search result customization is limited unless you opt for the paid version, which may incur additional costs.
  • Dependency on Google Infrastructure
    Using CSE ties your site's search functionality to Google's infrastructure, which could be a concern for those seeking more independent or diversified solutions.
  • Privacy Concerns
    Using Google services for search means that information about users' search behavior can be collected by Google, potentially raising privacy issues.
  • Data Limitations
    The specificity and depth of data accessibility are limited compared to integrating a custom-built search engine with full database access.
  • Learning Curve
    Configuring and optimizing CSE, especially for more complex requirements, may require some learning and adjustment time from the developer's side.

Swiftype videos

Swiftype Site Search Solution - 5 Features & Setup Steps

More videos:

  • Demo - Swiftype Search Wordpress Plugin Demo
  • Demo - Swiftype Integration Demo Screencast

Google Custom Search Engine videos

Create a Google Custom Search Engine To Monetize Your Site

Category Popularity

0-100% (relative to Swiftype and Google Custom Search Engine)
Custom Search Engine
68 68%
32% 32
Custom Search
72 72%
28% 28
Search API
67 67%
33% 33
Search Engine
79 79%
21% 21

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Swiftype and Google Custom Search Engine

Swiftype Reviews

Top 9 Best WordPress Search Plugins To Improve Default Searches
At the higher end of the market is Swiftype, offering a powerful site search service and a WordPress plugin that connects your website to your Swiftype account. However, with plans starting from $79 per month, it’s perhaps a service that only large businesses should consider.
Source: winningwp.com
4 Leading Enterprise Search Software to Look For in 2022
Swiftype search is a cloud-based and customizable software-as-a-service platform that allows your business to create a powerful search experience and work with data efficiently. Established in 2012, the company has acquired $23 million and has been improving the product continuously.
Top 10 Site Search Software Tools & Plugins for 2022
Swiftype is an easy-to-use site search solution that indexes your site in real-time and automatically sets up search without the need to use code. However, it also offers the flexibility for developers to gain extra control over the functionality using an API. The Swiftype Search Overlay lets you display results across all your pages without disrupting your site markup.
Make Your WordPress Search Powerful with Algolia and 9 others
Site search by Swiftype is perfect for a content-based online business like a news site, eCommerce store, etc.
Source: geekflare.com

Google Custom Search Engine Reviews

We have no reviews of Google Custom Search Engine yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Custom Search Engine seems to be more popular. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Swiftype mentions (0)

We have not tracked any mentions of Swiftype yet. Tracking of Swiftype recommendations started around Mar 2021.

Google Custom Search Engine mentions (22)

  • Website Search Hurts My Feelings
    There are actually plenty of non-ES products that are way easier to integrate and tune (and get better results with less effort). - Typesense (https://github.com/typesense/typesense). - Source: Hacker News / over 1 year ago
  • How To De-index Your Docs From Google (And Then Fix It)
    One other important detail — there is an in-site search for the C7 docs. Notably, it is built on a programmable Google search engine. Basically, that means that the search functionality on the site is powered by Google. A search query entered into the C7 docs search box gives basically the same results as entering the query on google.com and filtering by site:docs.camunda.org. Again, "foreshadowing....". - Source: dev.to / over 1 year ago
  • Swirl: An open-source search engine with LLMs and ChatGPT to provide all the answers you need 🌌
    Using the Galaxy UI, knowledge workers can systematically review the best results from all configured services including Apache Solr, ChatGPT, Elastic, OpenSearch, PostgreSQL, Google BigQuery, plus generic HTTP/GET/POST with configurations for premium services like Google's Programmable Search Engine, Miro and Northern Light Research. - Source: dev.to / over 1 year ago
  • Mullvad Leta
    We used this for a project: https://programmablesearchengine.google.com/about/ before we moved to Elastic Search. It has a REST API (and can be used to query the internet also). - Source: Hacker News / almost 2 years ago
  • Tutorial: Create an AI agent that reads Wikipedia for you
    First, you need to create a programmable search engine for Wikipedia. - Source: dev.to / about 2 years ago
View more

What are some alternatives?

When comparing Swiftype and Google Custom Search Engine, you can also consider the following products

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search.

ElasticSearch - Elasticsearch is an open source, distributed, RESTful search engine.

Apache Solr - Solr is an open source enterprise search server based on Lucene search library, with XML/HTTP and...

Site Search 360 - Site Search 360 enhances and improves your built-in CMS or product search with autocompletion, semantic search, filters, facets, detailed analytics, and a whole lot of customization options.

Typesense - Typo tolerant, delightfully simple, open source search 🔍

Manticore search - https://www.