Software Alternatives, Accelerators & Startups

Supermetrics VS Talend Data Integration

Compare Supermetrics VS Talend Data Integration and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Talend Data Integration logo Talend Data Integration

Talend offers open source middleware solutions that address big data integration, data management and application integration needs for businesses of all sizes.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Talend Data Integration Landing page
    Landing page //
    2023-03-30

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Talend Data Integration features and specs

  • Comprehensive Toolset
    Talend Data Integration provides a broad range of data integration tools and functionalities that support ETL (Extract, Transform, Load) processes, data quality, and data governance.
  • Open Source Availability
    Talend offers an open-source version that allows users to explore its functionalities without any initial investment, which is ideal for small businesses or developers.
  • Scalability
    The platform is highly scalable, accommodating both small-scale projects and large enterprise-level data integration workflows.
  • Easy to Use Interface
    It features a user-friendly, drag-and-drop interface that simplifies the creation of data integration workflows.
  • Cloud-Native
    Talend is built to integrate seamlessly with cloud platforms, supporting various cloud data warehouses and services like AWS, Azure, and Google Cloud.
  • Real-Time Data Processing
    Talend provides robust support for real-time data processing, which is essential for modern data-driven applications and analytics.
  • Extensive Connectivity
    Talend offers extensive connectivity options, allowing integration with a wide range of databases, applications, and file formats.

Possible disadvantages of Talend Data Integration

  • Complexity for Beginners
    While powerful, the extensive feature set can be overwhelming for beginners, necessitating a steep learning curve.
  • Performance Issues
    Some users report performance issues when dealing with large volumes of data, which may necessitate optimization and fine-tuning.
  • Cost
    Although an open-source version is available, the enterprise version, which includes advanced features, can be quite expensive.
  • Resource-Intensive
    The platform can be resource-intensive, requiring significant computational power and memory, which could be a concern for organizations with limited IT resources.
  • Limited Community Support
    Compared to other open-source data integration tools, Talend has a smaller community, which can limit the availability of community-driven support and resources.
  • Frequent Updates
    Talend frequently updates its software, which can sometimes disrupt workflows or require continuous adaptation and reconfiguration.

Supermetrics videos

Supermetrics Overview

Talend Data Integration videos

Joining Data Sources: Talend Data Integration Certificate Lesson3

Category Popularity

0-100% (relative to Supermetrics and Talend Data Integration)
Marketing Analytics
100 100%
0% 0
Data Integration
26 26%
74% 74
Analytics
100 100%
0% 0
ETL
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Talend Data Integration.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Talend Data Integration. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Talend Data Integration

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Talend Data Integration Reviews

10 Best ETL Tools (October 2023)
An open-source ELT (extract, load, transform) data integration platform, Stitch is one more excellent choice. Similar to Talend, Stitch offers paid service tiers for more advanced use cases and larger numbers of data sources. Stitch was actually acquired by Talend in 2018.
Source: www.unite.ai
15+ Best Cloud ETL Tools
Stitch Data is an efficient, cloud-based ETL platform that enables businesses to seamlessly transfer their structured and unstructured data from various sources into data warehouses and data lakes. It provides tools for transforming data within the data warehouse or via external engines like Spark and MapReduce. As a part of Talend Data Fabric, Stitch Data focuses on...
Source: estuary.dev
Top 14 ETL Tools for 2023
While some users will find the open-source version of Talend (Talend Open Studio) sufficient, larger enterprises will likely prefer Talend’s paid Data Integration platform. This version of Talend includes additional tools and features for design, productivity, management, monitoring, business intelligence, and data governance.
Top 10 Fivetran Alternatives - Listing the best ETL tools
Next up on the list is Talend’s data integration tool, one piece of the broader Talend Data Fabric platform. Talend’s complete software is a robust data solution that goes beyond data integration to also encompass data quality management, data integrity and governance, application and API integration, and more.
Source: weld.app
13 data integration tools: a comparative analysis of the top solutions
Talend Data Fabric aims to be a one-stop solution for all data integration and data quality monitoring needs. As an OData compliant tool, it allows for the creation of proprietary company level APIs, making integration with other software systems straightforward and efficient. Talend provides a comprehensive solution by offering powerful data management tools as well as...
Source: blog.n8n.io

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Talend Data Integration mentions (0)

We have not tracked any mentions of Talend Data Integration yet. Tracking of Talend Data Integration recommendations started around Mar 2021.

What are some alternatives?

When comparing Supermetrics and Talend Data Integration, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Xplenty - Xplenty is the #1 SecurETL - allowing you to build low-code data pipelines on the most secure and flexible data transformation platform. No longer worry about manual data transformations. Start your free 14-day trial now.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Matillion - Matillion is a cloud-based data integration software.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Talend Data Services Platform - Talend Data Services Platform is a single solution for data and application integration to deliver projects faster at a lower cost.