Software Alternatives, Accelerators & Startups

Supermetrics VS MATLAB

Compare Supermetrics VS MATLAB and see what are their differences

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

MATLAB logo MATLAB

A high-level language and interactive environment for numerical computation, visualization, and programming
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • MATLAB Landing page
    Landing page //
    2022-10-30

We recommend LibHunt MATLAB for discovery and comparisons of trending MATLAB projects.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

MATLAB features and specs

  • Versatility
    MATLAB is versatile and can be used across a wide range of applications, including engineering, data analysis, robotics, and image processing.
  • Built-in Functions
    MATLAB comes with a vast library of built-in functions and toolboxes that simplify complex mathematical computations and data visualization tasks.
  • User-Friendly Interface
    The software offers an intuitive and user-friendly graphical interface that makes it accessible even for those who are not experts in programming.
  • Excellent Visualization
    MATLAB provides high-quality, customizable plots and graphs that facilitate the clear and effective presentation of data.
  • Strong Community and Support
    Users can benefit from extensive documentation, community forums, and customer support from MathWorks, which aids in troubleshooting and learning.
  • Integration Capabilities
    MATLAB integrates well with other programming languages like C, C++, and Java, and supports interfaces to SQL databases.

Possible disadvantages of MATLAB

  • Cost
    MATLAB is expensive to license, making it less accessible for small businesses, individual professionals, and students without institutional access.
  • Memory Usage
    MATLAB can be very memory-intensive, which could be a limitation when dealing with large datasets or running on devices with limited computational resources.
  • Speed
    Although MATLAB is efficient for rapid prototyping, it is generally slower in execution speed compared to compiled languages like C or Fortran, particularly for heavy computations.
  • Proprietary Nature
    Being a proprietary software, MATLAB does not offer the same level of transparency and flexibility that open-source alternatives provide.
  • Learning Curve
    For some new users, especially those who have no prior experience with numerical computing environments, it might have a steep learning curve.
  • Limited Cross-Platform Compatibility
    While MATLAB supports multiple operating systems, not all features and toolboxes are available on each platform, potentially limiting its utility in diverse environments.

Supermetrics videos

Supermetrics Overview

MATLAB videos

Matlab Review Part 1

More videos:

  • Review - The Complete MATLAB Course: Beginner to Advanced!
  • Tutorial - Complete MATLAB Tutorial for Beginners

Category Popularity

0-100% (relative to Supermetrics and MATLAB)
Marketing Analytics
100 100%
0% 0
Technical Computing
0 0%
100% 100
Analytics
100 100%
0% 0
Numerical Computation
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and MATLAB.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and MATLAB. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and MATLAB

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

MATLAB Reviews

25 Best Statistical Analysis Software
MATLAB is an exceptional choice for individuals seeking to perform advanced statistical analysis and data visualization. Its high-level programming environment and comprehensive range of tools enable users to efficiently process, analyze, and visualize their data.
7 Best MATLAB alternatives for Linux
MATLAB is a programming language and numeric computing environment. It is used for solving mathematical problems and displaying the result graphically. MATLAB is a paid tool, they provide a free trial for one month.
15 data science tools to consider using in 2021
Developed and sold by software vendor MathWorks since 1984, Matlab is a high-level programming language and analytics environment for numerical computing, mathematical modeling and data visualization. It's primarily used by conventional engineers and scientists to analyze data, design algorithms and develop embedded systems for wireless communications, industrial control,...
The 16 Best Data Science and Machine Learning Platforms for 2021
Description: MathWorks MATLAB combines a desktop environment tuned for iterative analysis and design processes with a programming language that expresses matrix and array mathematics directly. It includes the Live Editor for creating scripts that combine code, output, and formatted text in an executable notebook. MATLAB toolboxes are professionally developed, tested, and...
Matlab Alternatives
Matrix Laboratory also known as MATLAB is a high-level programming language. It provides an interactive environment to perform computations in various fields such as mathematics, sciences and engineering streams. The results can be visualized and generated as reports for further analysis. Matlab is the pioneer in combining these things. A team of professionals develop the...
Source: www.educba.com

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

MATLAB mentions (0)

We have not tracked any mentions of MATLAB yet. Tracking of MATLAB recommendations started around Mar 2021.

What are some alternatives?

When comparing Supermetrics and MATLAB, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Wolfram Mathematica - Mathematica has characterized the cutting edge in specialized processing—and gave the chief calculation environment to a large number of pioneers, instructors, understudies, and others around the globe.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

GNU Octave - GNU Octave is a programming language for scientific computing.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Scilab - Scilab Official Website. Enter your search in the box aboveAbout ScilabScilab is free and open source software for numerical . Thanks for downloading Scilab!