Software Alternatives, Accelerators & Startups

Supermetrics VS Magento

Compare Supermetrics VS Magento and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Magento logo Magento

Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Magento Landing page
    Landing page //
    2023-07-09

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Magento

Pricing URL
-
$ Details
free
Release Date
-

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Magento features and specs

  • Highly Customizable
    Magento allows extensive customization of the design and functionality, giving you full control over your e-commerce store's appearance and features.
  • Scalability
    Magento is capable of handling small stores to large, complex e-commerce websites, making it scalable as your business grows.
  • SEO-friendly
    Magento offers strong SEO capabilities, including customizable URLs, meta tags, and sitemaps which help improve search engine rankings.
  • Robust Feature Set
    Magento comes equipped with advanced features like multi-store management, product bundling, and extensive reporting and analytics.
  • Strong Community Support
    Magento has a large and active community of developers and users, offering valuable resources and shared solutions.
  • Wide Range of Extensions
    The Magento marketplace has numerous extensions that can add extra functionality to your store, from payment gateways to customer service tools.

Possible disadvantages of Magento

  • High Learning Curve
    Due to its complex architecture, Magento requires a steep learning curve and may not be suitable for beginners without technical expertise.
  • Resource Intensive
    Magento requires significant server resources to run smoothly, which can lead to higher hosting costs and the need for robust IT infrastructure.
  • Costly Development
    Custom development and ongoing maintenance for Magento can be expensive, often requiring specialized developers.
  • Patches and Updates
    Frequent updates and patches require continuous maintenance to keep the platform secure and up-to-date.
  • Complex Setup
    Setting up a Magento store can be a time-consuming and complex process, sometimes requiring professional installation and configuration.
  • Performance Optimization
    Without proper optimization, Magento can suffer from performance issues like slow page load times, which can negatively impact user experience.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of Magento

Overall verdict

  • Magento is a powerful and versatile platform ideal for businesses looking for a scalable and customizable e-commerce solution. However, its complexity might be unnecessary for smaller businesses with straightforward needs. It's best suited for those willing to invest time and resources into building and maintaining a robust online store.

Why this product is good

  • Magento is a popular e-commerce platform known for its flexibility and extensive customization options. It offers a robust set of features that can accommodate the needs of both small and large businesses, allowing for significant scalability. The platform supports various integrations, extensions, and themes to enhance functionality and user experience. Additionally, Magento has a strong community and a wealth of documentation, which can be beneficial for developers and business owners seeking guidance or custom solutions.

Recommended for

  • Medium to large businesses with complex e-commerce needs
  • Businesses that require significant customization and flexibility
  • Companies with the resources to manage a dedicated development team
  • Organizations looking for a scalable platform that can grow with them

Supermetrics videos

Supermetrics Overview

Magento videos

Magento vs Shopify Pros and Cons Review Comparison

More videos:

  • Review - WooCommerce vs Magento - What’s Better for Your Business in 2019?
  • Review - Magento 2 Overview | #1 Video on Youtube
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  • Review - Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review
  • Review - Adobe Commerce Review: Great Enterprise Level E-Commerce Solution
  • Review - Shopify vs Magento: Which is Better? (2024)
  • Review - Magento vs Shopify vs OpenCart vs PrestaShop 2023: The Best eCommerce Platform Is... 🔶 E-CASH S2•E42

Category Popularity

0-100% (relative to Supermetrics and Magento)
Marketing Analytics
100 100%
0% 0
eCommerce
0 0%
100% 100
Analytics
100 100%
0% 0
eCommerce Platform
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Magento.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Magento

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Magento Reviews

Top 5 Headless Ecommerce Platform For B2B Business (2024 Reviews)
Adobe Commerce, previously known as Magento Commerce, stands out as a highly popular open-source Headless Ecommerce Platform for B2B. Widely adopted across various industries, it offers businesses the flexibility to tailor their online stores to suit their specific requirements. Tailored for enterprise and B2B markets, Adobe Commerce is capable of handling high levels of...
Top 10 Shopify Alternatives for Ecommerce in 2024
Adobe Commerce, formerly known as Magento Commerce, offers enterprise-level capabilities. It's designed to handle a high volume of products and transactions, making it suitable for large businesses. Adobe Commerce also provides excellent B2B features and support services, ensuring that large-scale operations run smoothly.
Source: www.attrac.io
Top 10 Web Content Management Systems
If Shopify was not the eCommerce CMS that you were looking for, then Magento should do the trick for you. Magento comes in two different variations. First is the official Adobe release which is an enterprise CMS and needs a subscription fee to run. The other however is one of the best free CMS eCommerce options, known as Magento Open Source. The principal difference between...
Source: cloudzy.com
Shopify Self-Hosted Alternatives for Your E-Commerce Success
In conclusion, exploring self-hosted alternatives to Shopify opens up a world of possibilities for businesses seeking greater control, flexibility, and ownership of their e-commerce endeavors. While Shopify remains a popular and user-friendly choice, self-hosted platforms like WooCommerce, Magento, OpenCart, and PrestaShop offer an array of features, customizability, and...
Source: cyberpanel.net
Best eCommerce Platform for Auto Parts
Adobe now owns Magento, a free and open-source eCommerce platform. Additionally, “Adobe Commerce,” a paid, cloud-hosted version of Magento marketed particularly at bigger companies. A highly effective and scalable eCommerce platform for auto parts is Magento (Adobe Commerce). Some of the greatest businesses in the world, like Procter & Gamble, Coca-Cola, and Nike, trust it.
Source: www.ayatas.com

Social recommendations and mentions

Based on our record, Magento should be more popular than Supermetrics. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Magento mentions (12)

  • How to Test the Magento API in Postman?
    Overall, Magento API and Postman provide developers with powerful tools to interact with the Magento e-commerce platform and build integrations or extensions that enhance its functionalities. - Source: dev.to / almost 2 years ago
  • Medusa vs. Magento: A Comparative Analysis
    In today's fast-paced digital age, e-commerce has become a crucial aspect of businesses worldwide. With the rise of online shopping, companies are looking for highly scalable, reliable, open-source, and cost-effective e-commerce platforms to sell their products and services. The use of open-source e-commerce platforms has gained popularity due to their flexibility, scalability, and affordability. However, with so... - Source: dev.to / about 2 years ago
  • Medusa vs. Magento: A Comparative Analysis
    This section summarizes the comparison between Medusa and Magento. - Source: dev.to / about 2 years ago
  • Best Shopify Alternatives for Your Online Store
    Magento is a popular e-commerce platform that was introduced first in 200, later it was acquired by adobe in 2018. Magento is created with open-source technology and it is suitable for all sizes of businesses either large or small. Source: about 2 years ago
  • SaaS eCommerce platforms
    In comparison to a SaaS eCommerce platform, a self-hosted solution requires more technical skill and maintenance; however, it is the most flexible option for those looking for complete customization capabilities. Self-hosted solutions do not have any limits and the website can be tailored in many different ways. Examples of self-hosted eCommerce websites are Uvodo, Magento Enterprise Edition, OpenCart,... Source: over 2 years ago
View more

What are some alternatives?

When comparing Supermetrics and Magento, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Shopify - Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

PrestaShop - Create your online store with PrestaShop's free shopping cart software. Build an ecommerce website for free and start selling online with hundreds of powerful features.