Software Alternatives, Accelerators & Startups

Supermetrics VS Coefficient.io

Compare Supermetrics VS Coefficient.io and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Coefficient.io logo Coefficient.io

Automatically Sync Google Sheets with your Business Systems. No-code reporting and analysis tool.
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Coefficient.io Landing page
    Landing page //
    2023-10-10

Coefficient is a sidebar app for Google Sheets. Coefficient connects to any data source, imports live data into Google Sheets, automates spreadsheet workflows, and exports data into your business systems.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Coefficient.io features and specs

  • Ease of Integration
    Coefficient.io easily integrates with popular tools like Slack, Google Sheets, and Salesforce, allowing users to pull and push data seamlessly.
  • User-Friendly Interface
    The platform offers an intuitive, user-friendly interface that allows both technical and non-technical users to operate it with ease.
  • Automation Features
    Coefficient.io provides automation capabilities, such as scheduling data pulls and push, which can save significant time and reduce manual efforts.
  • Real-Time Data
    The platform supports real-time data updates, ensuring that users always have access to the most current information.
  • Customization
    Customizable workflows and templates allow users to tailor the platform to their specific business needs.

Possible disadvantages of Coefficient.io

  • Pricing
    Coefficient.io can be expensive for small businesses or startups, especially when scaling up usage.
  • Learning Curve
    Despite its user-friendly design, new users might still face a learning curve to fully utilize all features and capabilities.
  • Limited Offline Access
    The platform's functionality is limited without an internet connection, which can be a drawback in regions with poor connectivity.
  • Customer Support
    Some users have reported that customer support response times can be slow, which can be frustrating when issues arise.
  • Feature Overlap
    There might be overlapping features with other dedicated tools many companies already use, leading to potential inefficiencies.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of Coefficient.io

Overall verdict

  • Yes, Coefficient.io is generally regarded as a good tool, particularly for businesses looking to enhance efficiency in handling data within spreadsheets. It receives positive reviews for its functionality and ease of use.

Why this product is good

  • Coefficient.io is known for its ability to integrate spreadsheets with business data and automate workflows. It is particularly beneficial for teams that need to streamline data management and analysis processes without extensive coding skills. Users appreciate its user-friendly interface, cost-effectiveness, and the ability to draw insights from data without requiring extensive IT involvement.

Recommended for

    Coefficient.io is recommended for professionals and teams in finance, operations, sales, and any business function that relies heavily on data analysis, reporting, and workflow automation. It's particularly beneficial for small to medium-sized enterprises that need to leverage data effectively without investing heavily in complex IT infrastructure.

Supermetrics videos

Supermetrics Overview

Coefficient.io videos

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Category Popularity

0-100% (relative to Supermetrics and Coefficient.io)
Marketing Analytics
100 100%
0% 0
Productivity
0 0%
100% 100
Analytics
77 77%
23% 23
No Code
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Coefficient.io.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Coefficient.io

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Coefficient.io Reviews

We have no reviews of Coefficient.io yet.
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Social recommendations and mentions

Based on our record, Supermetrics should be more popular than Coefficient.io. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Coefficient.io mentions (4)

  • Google sheets
    I do this all the time. The problem at first was I didn’t have access to real-time data from my sources. https://coefficient.io/ has a bunch of Google Sheets connectors you can use for free. Since then I never have to update my dashboards, I just send them out. It’s great. Source: almost 3 years ago
  • Ask HN: Who is hiring? (June 2022)
    Coefficient (https://coefficient.io) | Multiple Roles | Fully Remote | Full time | VC-Backed startup Coefficient is a fully remote, seed-stage SaaS startup based in the SF Bay Area. Started by repeat founders with successful past exits, Coefficient has raised $6.7M from Foundation Capital, S28 Capital, and prominent angel investors such as Eric Yuan, Zoom founder/CEO. Coefficient enables users to create custom... - Source: Hacker News / almost 3 years ago
  • Ask HN: Who is hiring? (March 2022)
    Coefficient | Multiple Roles | Fully Remote | Full time | VC-Backed startup | https://coefficient.io. - Source: Hacker News / about 3 years ago
  • How to auto fill formula rows?
    Coefficient does that. You can schedule data refreshes, and every time the data updates, it automatically pulls down the formulas for each new row. Source: over 3 years ago

What are some alternatives?

When comparing Supermetrics and Coefficient.io, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Grist - Grist makes it easy to transform spreadsheets into a custom database where data is truly actionable.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

DataFlowed - DataFlowed Automatically Syncs Your Shopify and Marketing Data to Google Sheets.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Coupler.io - Try Coupler.io to turn complex data into insightful reports. Bring your marketing, sales, and finance data to your sheets and dashboards with no-code.