Software Alternatives, Accelerators & Startups

Supermetrics VS Canva

Compare Supermetrics VS Canva and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Canva logo Canva

Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.
  • Supermetrics
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  • Supermetrics
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  • Supermetrics
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  • Supermetrics
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  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Canva Landing page
    Landing page //
    2023-01-10

Canva is a web-based design platform allowing users to quickly and easily create stunning visuals. With various templates and tools, businesses can create professional designs for social media posts, presentations, flyers, and more. Canva also allows users to save templates and collaborate with other designers, making it great for teams working together on projects. Not only is Canva easy to use, but it is also affordable, making it an excellent option for businesses on a budget. Use Canva Teams to connect with your team members and work on a project from different locations, making tracking progress and managing deadlines easy. You can also upload and store files, assign tasks, and communicate with each other in one centralized place. With Canva Teams, you can quickly and easily create stunning visually pleasing visuals that effectively communicate the project's message.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Canva

Website
canva.com
$ Details
freemium $12.99 / Monthly (Pro)
Release Date
2013 August
Startup details
Country
Australia
City
Sydney
Founder(s)
Mel Perkins, Cliff Obrecht, Cameron Adams
Employees
2,000 - 4,999

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Canva features and specs

  • Document Creation
    Writing AI
  • Custom Prints
    Over 30 products to pick from
  • Presentations
    magic shortcuts, animations, recording
  • Websites
    Performance Tracking
  • Video Editor
    One-click video background remover, animations
  • Social Media Content Creation
    Resizing options, content planner
  • Whiteboards
    Flowcharts, planning, and brainstorming
  • HEIC to JPG Converter
    Convert HEIC to JPG to easily share images on any platform or device using Canva's HEIC to JPG converter
  • PDF to JPG Converter
    Convert PDF to JPG to easily share images on any platform or device using Canva's PDF to JPG Converter

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Supermetrics videos

Supermetrics Overview

Canva videos

Canva Review

More videos:

  • Review - Canva Pro | 7 Reasons To Upgrade To Canva Pro

Category Popularity

0-100% (relative to Supermetrics and Canva)
Marketing Analytics
100 100%
0% 0
Design Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Graphic Design Software
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Canva.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Canva. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Canva

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Canva Reviews

  1. Yansiliang
    · Working at Xspiral ·
    Good

    good

  2. Abizer Izzy
    Best Blog Image Generator

    I consistently use Canva to create featured images for my blog. The free version itself is amazing.

    🏁 Competitors: DesignCap
    👍 Pros:    Free elements|Free templates|Easy logo creation
  3. Arshia Jabbar
    · Marketing intern at PITB Incubation Wing ·
    A app where you make your profile by your own

    User friendly app for beginners, also their features are easy to use, and they have fun features too. Also they have multiple templates whatever you make you have many options. Also they support beginners in start.

    🏁 Competitors: PicMonkey
    👍 Pros:    Variety of graphics|Advanced features
    👎 Cons:    Download music from deezer premium

12 Best Free PosterMyWall Alternatives and Competitors
Canva is a user-friendly tool that helps people create stunning, creative content without any hassle. It’s great for making social site images, posters, videos, websites, and much more. Whether you’re a beginner or a pro, Canva can boost your design skills.
Source: mockey.ai
Top 10 Best Animoto Alternatives For Stunning Video Creation
The graphic de­sign king offers more than images now. Canva provide­s video editing capabilities also. Add move­ment to social campaigns. A library of premade vide­o styles awaits within its interface. Making e­ye-catching videos is approachable for all skill le­vels through Canva.
Source: sharetool.net
Top 6 Alternatives to Animoto to Create Videos Online
Are there any Canva alternatives to make an amazing graphic design? Luckily, this post will provide you with the 5 best Canva alternatives. Read this post now!
The 13 Best Free PDF Editors (February 2024)
Unlike most free tools, Canva lets you fully edit text, and you don't need to sign up to do it. Click any text area to change what the text says and to adjust the font type, size, and color. You can also add hyperlinks to text and other objects, and special fonts are available to easily type out your signature.
10 Best AI Background Removers for Flawless Edits in 2023
Canva offers two primary pricing tiers. For the individual, Canva Pro is priced at $14.99 per month or $119.99 for a whole year. Should you need a platform for collaborative work, Canva caters to teams as well. It offers a team package at $29.99 per month - this price covers up to five team members. For an annual option, teams can avail it at $300 per year, good for the...
Source: picofme.io

Social recommendations and mentions

Based on our record, Canva seems to be a lot more popular than Supermetrics. While we know about 226 links to Canva, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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Canva mentions (226)

  • Here's how to build a Canva like UI using Reactjs
    Chances are, you’ve used Canva — maybe to whip up a poster, design an Instagram story, or create something that just looks good without breaking being a professional designer. - Source: dev.to / about 2 months ago
  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Canva Canva.com Drag-and-drop design platform with free templates for social media, presentations, and more. - Source: dev.to / 3 months ago
  • CSS is Emotional: z-index and the Hierarchy of Needs
    Imagine shuffling papers on a desk. Even though the desk is flat, papers stack in layers—some on top, others below. That's exactly what z-index does on websites. If you're familiar with tools like Canva, PowerPoint, Photoshop, or Figma, you know this feature as "Send to Back" or more accurately, "Arrange" or "Position". - Source: dev.to / 5 months ago
  • My tech stack for startups in 2025
    I'm continuing to use Adobe's Creative Cloud. Photoshop, Illustrator, and Premiere Pro are tools that I already know my way around so I'm keeping those close. I know that many people love how quick and easy it is to get something done with tools like Canva or Figma. I think whatever you are comfortable with and enables you to move fast you should keep using. - Source: dev.to / 7 months ago
  • How I promoted my open source repo to 6k stars in 6 months
    Now, I’m not a designer, so for the promo images I just used Canva templates to create the promotional images in a style that seemed to fit. I think they came out good enough. What I was mostly going for was consistency. - Source: dev.to / 10 months ago
View more

What are some alternatives?

When comparing Supermetrics and Canva, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Piktochart - Piktochart for Business Storytelling

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

PicMonkey - PicMonkey is a feature-rich online photo editor that works right in your browser; no downloads...

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Adobe Photoshop - Adobe Photoshop is a webtop application for editing images and photos online.