Software Alternatives, Accelerators & Startups

Supermetrics VS AWS Glue

Compare Supermetrics VS AWS Glue and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

AWS Glue logo AWS Glue

Fully managed extract, transform, and load (ETL) service
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • AWS Glue Landing page
    Landing page //
    2022-01-29

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

AWS Glue

Pricing URL
-
$ Details
-
Release Date
-

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

AWS Glue features and specs

  • Fully Managed
    AWS Glue is a fully managed ETL (Extract, Transform, Load) service, which means you don't need to manage any underlying infrastructure. This reduces the operational overhead and allows you to focus on the data processing tasks.
  • Scalability
    AWS Glue can automatically scale resources up or down based on the demand and workload, ensuring optimal performance without manual intervention.
  • Serverless
    Being serverless, there are no servers to manage or maintain. You only pay for the resources that you consume, which can result in significant cost savings.
  • Integrated Data Catalog
    AWS Glue comes with a built-in data catalog that helps you organize and discover your data. It automatically indexes and maintains metadata about your data, making it easier to manage.
  • Support for Multiple Data Sources
    AWS Glue supports a variety of data sources including Amazon S3, RDS, Redshift, and many external databases, providing flexibility in your ETL processes.
  • Developer Tools
    AWS Glue provides developer endpoints for custom ETL logic, and integrates with AWS SDKs, Boto3, and the AWS CLI, allowing for a flexible development experience.

Possible disadvantages of AWS Glue

  • Complex Pricing
    The pricing model for AWS Glue can be complicated, involving multiple components such as Data Processing Units (DPUs), data catalog storage, and crawler costs, which may make it hard to estimate costs.
  • Learning Curve
    There is a significant learning curve for developers who are new to AWS Glue, especially when it comes to understanding its various components and configurations.
  • Performance for Small Datasets
    AWS Glue is optimized for large-scale data processing, which may result in suboptimal performance and higher costs for smaller datasets.
  • Vendor Lock-in
    Using AWS Glue ties you to the AWS ecosystem, making it harder to switch to another cloud provider without significant rework of your ETL pipelines and data catalog.
  • Limited Debugging Tools
    The debugging and troubleshooting tools for AWS Glue are somewhat limited compared to other mature ETL tools, which may complicate the development and maintenance of ETL jobs.
  • Job Run Delays
    There can be delays in job startup times, which can be problematic for certain time-sensitive applications requiring near real-time data processing.

Supermetrics videos

Supermetrics Overview

AWS Glue videos

Build ETL Processes for Data Lakes with AWS Glue - AWS Online Tech Talks

More videos:

  • Review - AWS re:Invent BDT 201: AWS Data Pipeline: A guided tour
  • Review - Getting Started with AWS Glue Data Catalog
  • Review - Bajaj Housing Finance Limited: Serverless Data Pipelines with AWS Glue and Amazon Aurora PGSQL

Category Popularity

0-100% (relative to Supermetrics and AWS Glue)
Marketing Analytics
100 100%
0% 0
ETL
0 0%
100% 100
Analytics
100 100%
0% 0
Data Integration
47 47%
53% 53

Questions and Answers

As answered by people managing Supermetrics and AWS Glue.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and AWS Glue. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and AWS Glue

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

AWS Glue Reviews

Best ETL Tools: A Curated List
AWS Glue is a fully managed serverless ETL service from Amazon Web Services (AWS) designed to automate and simplify the data preparation process for analytics. Its serverless architecture eliminates the need to manage infrastructure. As part of the AWS ecosystem, it is integrated with other AWS services, making it a go-to choice for cloud-based data integration for...
Source: estuary.dev
10 Best ETL Tools (October 2023)
AWS Glue is an end-to-end ETL offering intended to make ETL workloads easier and more integratable with the larger AWS ecosystem. One of the more unique aspects of the tool is that it is serverless, meaning Amazon automatically provisions a server and shuts it down following the completion of the workload.
Source: www.unite.ai
15+ Best Cloud ETL Tools
AWS Glue is a serverless data integration service designed to streamline analytics, machine learning, and app development tasks. It discovers, prepares, and moves data from a myriad of sources and offers a seamless integration experience. AWS Glue's inclusive toolset and automatic scaling let you focus on gaining insights from data instead of managing infrastructure.
Source: estuary.dev
Top 14 ETL Tools for 2023
Notably, AWS Glue is serverless, which means that Amazon automatically provisions a server for users and shuts it down when the workload is complete. AWS Glue also includes features such as job scheduling and “developer endpoints” for testing AWS Glue scripts, improving the tool’s ease of use.
A List of The 16 Best ETL Tools And Why To Choose Them
Better yet, when interacting with AWS Glue, practitioners can choose between a drag-and-down GUI, a Jupyter notebook, or Python/Scala code. AWS Glue also offers support for various data processing and workloads that meet different business needs, including ETL, ELT, batch, and streaming.

Social recommendations and mentions

Based on our record, AWS Glue should be more popular than Supermetrics. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

AWS Glue mentions (14)

  • Vector: A lightweight tool for collecting EKS application logs with long-term storage capabilities
    In this article, we present an architecture that demonstrates how to collect application logs from Amazon Elastic Kubernetes Service (Amazon EKS) via Vector, store them in Amazon Simple Storage Service (Amazon S3) for long-term retention, and finally query these logs using AWS Glue and Amazon Athena. - Source: dev.to / 8 days ago
  • Build Your Movie Recommendation System Using Amazon Personalize, MongoDB Atlas, and AWS Glue
    AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy to prepare and load data for analysis. It helps bridge the gap between our MongoDB Atlas data and the services we'll use for recommendation. - Source: dev.to / about 1 year ago
  • Using Snowflake data hosted in GCP with AWS Glue
    AWS Glue is a fully managed extract, transform, and load (ETL) service provided by Amazon Web Services (AWS). It is designed to make it easy for users to prepare and load their data for analysis. AWS Glue simplifies the process of building and managing ETL workflows by providing a serverless environment for running ETL jobs. - Source: dev.to / over 1 year ago
  • How to check for quality? Evaluate data with AWS Glue Data Quality
    It is serverless data integration service to allow you to easily scale your workloads in preparing data and moving transformed data into a target location. - Source: dev.to / almost 2 years ago
  • Deploying a Data Warehouse with Pulumi and Amazon Redshift
    So in the next post, we'll do that: We'll take what we've done here, add a few more components with Pulumi and AWS Glue, and wire it all up with a few magical lines of Python scripting. - Source: dev.to / over 2 years ago
View more

What are some alternatives?

When comparing Supermetrics and AWS Glue, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

AWS Database Migration Service - AWS Database Migration Service allows you to migrate to AWS quickly and securely. Learn more about the benefits and the key use cases.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Xplenty - Xplenty is the #1 SecurETL - allowing you to build low-code data pipelines on the most secure and flexible data transformation platform. No longer worry about manual data transformations. Start your free 14-day trial now.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Skyvia - Free cloud data platform for data integration, backup & management