Software Alternatives, Accelerators & Startups

Supermetrics VS AWS Database Migration Service

Compare Supermetrics VS AWS Database Migration Service and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

AWS Database Migration Service logo AWS Database Migration Service

AWS Database Migration Service allows you to migrate to AWS quickly and securely. Learn more about the benefits and the key use cases.
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • AWS Database Migration Service Landing page
    Landing page //
    2022-01-30

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

AWS Database Migration Service features and specs

  • Minimal Downtime
    AWS Database Migration Service ensures minimal downtime during the database migration process, making it ideal for applications that require continuous availability.
  • Supports Multiple Database Engines
    It supports migration of data between a wide variety of database engines including Oracle, Microsoft SQL Server, MySQL, MariaDB, PostgreSQL, and more.
  • Cost-Effective
    With a pay-as-you-go pricing model, users only pay for the compute resources used during the migration process, making it a cost-effective solution.
  • Managed Service
    As a fully managed service, it reduces the administrative overhead associated with database migrations, including hardware provisioning, software patching, and monitoring.
  • Continuous Data Replication
    It supports continuous data replication with high availability, allowing for nearly real-time data synchronization between the source and target databases.

Possible disadvantages of AWS Database Migration Service

  • Complex Initial Setup
    The initial setup and configuration can be complex, especially for users who are not familiar with AWS services and database migration processes.
  • Limited Customization
    Being a managed service, it offers limited customization options compared to self-managed solutions, which might be a drawback for users with specific requirements.
  • Latency Issues
    For large datasets, there might be latency issues during migration, depending on the network conditions and the geographical locations of the source and target databases.
  • Dependency on AWS Ecosystem
    The service is tightly integrated with AWS, which means it may not be as effective or easy to use with non-AWS environments, creating potential vendor lock-in.
  • Performance Overheads
    There may be performance overheads associated with running the migration tasks, which could impact the performance of the source or target databases during the migration process.

Supermetrics videos

Supermetrics Overview

AWS Database Migration Service videos

AWS Database Migration Service (DMS)

Category Popularity

0-100% (relative to Supermetrics and AWS Database Migration Service)
Marketing Analytics
100 100%
0% 0
Data Integration
57 57%
43% 43
Analytics
100 100%
0% 0
ETL
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and AWS Database Migration Service.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and AWS Database Migration Service. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and AWS Database Migration Service

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

AWS Database Migration Service Reviews

Best ETL Tools: A Curated List
Mostly Batch: Matillion ETL had some real-time CDC based on Amazon DMS that has been deprecated. The Data Loader does have some CDC, but overall, the Data Loader is limited in functionality, and if it’s based on DMS, it will have the limitations of DMS as well.
Source: estuary.dev

Social recommendations and mentions

Based on our record, AWS Database Migration Service should be more popular than Supermetrics. It has been mentiond 31 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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AWS Database Migration Service mentions (31)

  • Choosing the right, real-time, Postgres CDC platform
    The major infrastructure providers offer CDC products that work within their ecosystem. Tools like AWS DMS, GCP Datastream, and Azure Data Factory can be configured to stream changes from Postgres to other infrastructure. - Source: dev.to / 5 months ago
  • 3 Proven Patterns for Reporting with Serverless
    The second big drawback is speed. There will be more latency in this scenario. How much latency depends upon the environment. If there is RDBMS in the source, AWS Data Migration Service will at worst take around 60 seconds to replicate. That cost needs to be accounted for. Secondarily, many triggering events are leveraged which happen fairly quickly but they do add up. - Source: dev.to / about 1 year ago
  • RDS Database Migration Series - A horror story of using AWS DMS with a happy ending
    Amazon Database Migration Service might initially seem like a perfect tool for a smooth and straightforward migration to RDS. However, our overall experience using it turned out to be closer to an open beta product rather than a production-ready tool for dealing with a critical asset of any company, which is its data. Nevertheless, with the extra adjustments, we made it work for almost all our needs. - Source: dev.to / about 1 year ago
  • Aurora serverless v1 to v2 upgrade pointers?
    Does AWS DMS make sense here? Doesn't the aforementioned "snapshot+restore to provisioned and upgrade" method suffice? I wanted to get some opinions before deep diving into the docs for yet another AWS service. Source: over 1 year ago
  • Using Amazon RDS Postgres as a read replica from an external Database
    One easy solution is AWS DMS. I use it for on-going CDC replication with custom transforms, but you can use it for simple replication too. Source: about 2 years ago
View more

What are some alternatives?

When comparing Supermetrics and AWS Database Migration Service, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

AWS Glue - Fully managed extract, transform, and load (ETL) service

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Xplenty - Xplenty is the #1 SecurETL - allowing you to build low-code data pipelines on the most secure and flexible data transformation platform. No longer worry about manual data transformations. Start your free 14-day trial now.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Skyvia - Free cloud data platform for data integration, backup & management