Software Alternatives, Accelerators & Startups

Supermetrics VS Apache Zeppelin

Compare Supermetrics VS Apache Zeppelin and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Apache Zeppelin logo Apache Zeppelin

A web-based notebook that enables interactive data analytics.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Apache Zeppelin Landing page
    Landing page //
    2023-07-21

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Apache Zeppelin features and specs

  • Interactive Data Exploration
    Apache Zeppelin supports interactive data exploration and visualization. Users can write code in multiple languages (e.g., SQL, Python, R) and immediately see the results, enabling dynamic data analysis.
  • Multi-language Support
    Zeppelin supports multiple languages and backend systems through its interpreters, including Apache Spark, Python, JDBC, and more. This makes it versatile for data scientists and analysts who work with different technologies.
  • Collaborative Environment
    Zeppelin provides a collaborative environment where multiple users can share notebooks and insights. This fosters team collaboration and enhances productivity among data teams.
  • Integration with Big Data Tools
    Zeppelin integrates well with big data tools like Apache Spark, Hadoop, and various data storage solutions, making it an excellent choice for large-scale data processing and analysis tasks.
  • Custom Visualizations
    Users can create rich, custom visualizations with Zeppelin's built-in visualization tools or by leveraging libraries like D3.js. This helps in presenting data insights in a more understandable and visually appealing manner.

Possible disadvantages of Apache Zeppelin

  • Steeper Learning Curve
    For beginners, the learning curve for Apache Zeppelin can be quite steep, especially if they are not familiar with the command-line interface or the underlying technologies like Apache Spark or Hadoop.
  • Performance Issues
    Zeppelin can face performance issues when handling very large datasets or complex visualizations, potentially leading to slower response times or the need for significant hardware resources.
  • Limited Language Support
    While Zeppelin supports multiple languages through its interpreters, it doesn't support as many languages as some other data science tools, which could be a limitation for some users.
  • Security Concerns
    Since Apache Zeppelin allows code execution on the server, there are inherent security risks. Proper security measures must be in place to prevent unauthorized access and code execution, which can complicate setup and maintenance.
  • Dependency Management
    Managing dependencies and interpreter configurations in Zeppelin can be cumbersome, particularly in complex projects with multiple dependencies. This can lead to configuration drift and other maintenance challenges.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of Apache Zeppelin

Overall verdict

  • Yes, Apache Zeppelin is generally regarded as a good tool, particularly for data scientists and analysts who require a versatile environment for analyzing and visualizing complex datasets.

Why this product is good

  • Apache Zeppelin is considered a good tool because it offers a web-based notebook that supports interactive data analysis, visualization, and collaboration. It is versatile, supporting multiple languages such as Scala, Python, and SQL. It integrates well with big data technologies like Apache Spark and Hadoop, making it suitable for complex data processing and real-time analytics.

Recommended for

  • Data Scientists
  • Data Analysts
  • Machine Learning Engineers
  • Big Data Professionals
  • Teams requiring collaborative data analysis and visualization

Supermetrics videos

Supermetrics Overview

Apache Zeppelin videos

Apache Zeppelin Meetup

Category Popularity

0-100% (relative to Supermetrics and Apache Zeppelin)
Marketing Analytics
100 100%
0% 0
Office & Productivity
0 0%
100% 100
Analytics
100 100%
0% 0
IDE
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Apache Zeppelin.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Apache Zeppelin

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Apache Zeppelin Reviews

12 Best Jupyter Notebook Alternatives [2023] – Features, pros & cons, pricing
Apache Zeppelin is an open-source platform for data science and analytics that is similar to Jupyter Notebooks. It allows users to write and execute code in a variety of programming languages, as well as include text, equations, and visualizations in a single document. Apache Zeppelin also has a built-in code editor and supports a wide range of libraries and frameworks,...
Source: noteable.io
The Best ML Notebooks And Infrastructure Tools For Data Scientists
Apache Zeppelin is another web-based open-source notebook popular among data scientists. The platform supports three languages – SQL, Python, and R. Zeppelin also backs interpreters such as Apache Spark, JDBC, Markdown, Shell, and Hadoop. The built-in basic charts and pivot table structures help to create input forms in the notebook. Zeppelin can be shared on Github and...

Social recommendations and mentions

Apache Zeppelin might be a bit more popular than Supermetrics. We know about 9 links to it since March 2021 and only 8 links to Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Apache Zeppelin mentions (9)

  • 📊 Visualise Presto Queries with Apache Zeppelin: A Hands-On Guide
    In the previous article, we explored the installation of Presto. Building on that foundation, it's time to take your data exploration one step further by integrating Presto with Apache Zeppelin, a powerful web-based notebook that allows interactive data analytics. - Source: dev.to / about 1 month ago
  • Serverless Data Processing on AWS : AWS Project
    To do so, we will use Kinesis Data Analytics to run an Apache Flink application. To enhance our development experience, we will use Studio notebooks for Kinesis Data Analytics that are powered by Apache Zeppelin. - Source: dev.to / 7 months ago
  • Serverless Apache Zeppelin on AWS
    Now we can proceed with the definition of Apache Zeppelin. It is a web-based notebook that enables data-driven, interactive data analytics and collaborative documents with Python, Scala, SQL, Spark, and more. You can execute code and even schedule a job (via cron) to run at regular intervals. - Source: dev.to / over 1 year ago
  • Visualization using Pyspark Dataframe
    Have you tried Apache Zepellin I remember that you can pretty print spark dataframes directly on it with z.show(df). Source: about 3 years ago
  • Fast CSV Processing with SIMD
    I used to use Zeppelin, some kind of Jupyter Notebook for Spark (that supports Parquet). But it may be better alternatives. https://zeppelin.apache.org/. - Source: Hacker News / over 3 years ago
View more

What are some alternatives?

When comparing Supermetrics and Apache Zeppelin, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Now Platform - Get native platform intelligence, so you can predict, prioritize, and proactively manage the work that matters most with the NOW Platform from ServiceNow.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Amazon SageMaker - Amazon SageMaker provides every developer and data scientist with the ability to build, train, and deploy machine learning models quickly.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Adobe Flash Builder - If you are facing issues while downloading your Creative Cloud apps, use the download links in the table below.