Software Alternatives, Accelerators & Startups

Supermetrics VS Alteryx Analytic Process Automation Platform

Compare Supermetrics VS Alteryx Analytic Process Automation Platform and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Alteryx Analytic Process Automation Platform logo Alteryx Analytic Process Automation Platform

Analytic Process Automation (APA) delivers automation of analytics, machine learning and data science processes; enabling the agility needed to accelerate digital transformation.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Alteryx Analytic Process Automation Platform Landing page
    Landing page //
    2023-08-20

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Alteryx Analytic Process Automation Platform features and specs

  • Ease of Use
    Alteryx provides a user-friendly interface that allows users to easily drag and drop tools for data preparation, analysis, and visualization without needing extensive coding knowledge. This makes it accessible to both technical and non-technical users.
  • Integration Capabilities
    The platform supports integration with a wide range of data sources and third-party applications, allowing users to easily connect and blend data from different systems including databases, cloud services, and files.
  • Comprehensive Analytics
    Alteryx offers a broad suite of tools for data analytics including predictive, spatial, and statistical analysis, enabling users to perform complex analyses and generate insights from their data efficiently.
  • Automation and Efficiency
    The platform enables users to automate repetitive data tasks and workflows, improving efficiency and allowing teams to focus on higher-value activities.
  • Strong Community and Support
    Alteryx boasts an active community and extensive resources, including documentation and user forums, which provide substantial support to users seeking assistance or looking to improve their skills.

Possible disadvantages of Alteryx Analytic Process Automation Platform

  • Cost
    Alteryx can be quite expensive, particularly for smaller businesses or individual users. The licensing model and potential additional costs for specific features or increased user capacity can contribute to a higher total cost of ownership.
  • Hardware Requirements
    To maximize performance, Alteryx may require substantial computing power and memory, which can necessitate additional investments in IT infrastructure or cloud resources.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering the full range of features and functionalities that Alteryx offers, particularly for users who are new to data analytics.
  • Limited Advanced Visualization
    While Alteryx excels in data preparation and automation, its data visualization capabilities are not as robust or advanced as some dedicated visualization tools, potentially requiring the integration with third-party applications for this purpose.
  • Dependence on Third-party Tools
    In some cases, users may find themselves dependent on third-party tools or extensions to address specific needs that go beyond the built-in capabilities of the Alteryx platform.

Supermetrics videos

Supermetrics Overview

Alteryx Analytic Process Automation Platform videos

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Category Popularity

0-100% (relative to Supermetrics and Alteryx Analytic Process Automation Platform)
Marketing Analytics
100 100%
0% 0
Business Intelligence
0 0%
100% 100
Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Alteryx Analytic Process Automation Platform.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Alteryx Analytic Process Automation Platform

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Alteryx Analytic Process Automation Platform Reviews

We have no reviews of Alteryx Analytic Process Automation Platform yet.
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Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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Alteryx Analytic Process Automation Platform mentions (0)

We have not tracked any mentions of Alteryx Analytic Process Automation Platform yet. Tracking of Alteryx Analytic Process Automation Platform recommendations started around Nov 2021.

What are some alternatives?

When comparing Supermetrics and Alteryx Analytic Process Automation Platform, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Perceptura - Automatically uncover hidden insights and generate KPI-aligned actionable strategies from business data, freeing operational teams to focus on execution and growth.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

GoodData - GoodData provides a cloud-based platform that enables more than 6,000 global businesses to monetize big data.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Altair Panopticon - Altair Panopticon is a data visualization software that makes it easier to explore data in many different ways and comes with a powerful programming language that allows users to create their own visualizations.