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SmartMPM VS Pathmatics

Compare SmartMPM VS Pathmatics and see what are their differences

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SmartMPM logo SmartMPM

Index of /

Pathmatics logo Pathmatics

Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.
  • SmartMPM Landing page
    Landing page //
    2022-10-08
  • Pathmatics Landing page
    Landing page //
    2023-06-21

SmartMPM

Website
smartmpm.com
Pricing URL
Official SmartMPM Pricing
Release Date
-
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Pathmatics

Website
pathmatics.com
Pricing URL
Official Pathmatics Pricing
Release Date
2010 January
Startup details
Country
United States
State
California
City
Santa Monica
Founder(s)
Gabe Gottlieb
Employees
50 - 99
Edit details

SmartMPM features and specs

No features have been listed yet.

Pathmatics features and specs

  • Comprehensive Ad Intelligence
    Pathmatics provides in-depth insights into digital advertising campaigns across various platforms, allowing users to see where competitors are spending their ad dollars and what creatives they are using.
  • User-Friendly Interface
    The platform is designed with a focus on usability, making it easier for both seasoned marketers and newcomers to navigate the tool and extract valuable insights.
  • Real-Time Data
    Pathmatics offers real-time data and reports, ensuring that users have access to the most recent information on digital ad campaigns, spending patterns, and more.
  • Customizable Reporting
    Users can generate custom reports tailored to their specific needs, enabling them to focus on the metrics and data points that matter most to their business.
  • Competitive Analysis
    The platform excels in competitive analysis, offering powerful tools to compare your advertising efforts against competitors and identify new opportunities for growth.

Possible disadvantages of Pathmatics

  • Pricing
    Pathmatics can be quite expensive, particularly for small businesses or startups with limited budgets. This could limit accessibility for some potential users.
  • Platform Limitations
    While Pathmatics covers a wide range of digital platforms, it may not include all possible advertising channels, potentially leaving out niche or emerging platforms.
  • Learning Curve
    Despite the user-friendly interface, there is still a learning curve for new users to become proficient in navigating the tool and using all of its features effectively.
  • Data Accuracy
    Although generally reliable, there can be occasional discrepancies in data accuracy, which may affect the precision of competitive analysis and decision-making.
  • Customization Restrictions
    While the reporting features are robust, there might be some limitations in how deeply you can customize data views and reports to fit specific, unique needs.

Analysis of Pathmatics

Overall verdict

  • Yes, Pathmatics is considered good for businesses that require robust digital ad intelligence. It provides reliable data and valuable insights into digital advertising that can enhance marketing strategies.

Why this product is good

  • Pathmatics provides actionable insights into digital advertising trends by tracking and analyzing ad spend, creatives, and impressions across various platforms. It is known for offering transparency and detailed data, which can help businesses make informed marketing decisions. Their data visualization tools and comprehensive reports are highly regarded in the industry.

Recommended for

  • Digital marketers looking to optimize their advertising strategies.
  • Business analysts seeking detailed ad spend and impression data.
  • Advertisers needing competitive intelligence on ad creative and placements.
  • Agencies looking for detailed market insights to guide client campaigns.

SmartMPM videos

No SmartMPM videos yet. You could help us improve this page by suggesting one.

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Pathmatics videos

+ Add

2020 and Pathmatics : A Year In Review

More videos:

  • Review - Pathmatics & Mintel - Who Doesn't Like Pizza?
  • Review - Pathmatics Ad of the Week, Episode #1 - TD Bank Group

Category Popularity

0-100% (relative to SmartMPM and Pathmatics)

SmartMPM

Pathmatics

Marketing Platform
19 19%
Marketing Platform
81% 81
SEO
15 15%
SEO
85% 85
Marketing Automation
21 21%
Marketing Automation
79% 79
SEO Tools
100 100%
SEO Tools
0% 0

User comments

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What are some alternatives?

When comparing SmartMPM and Pathmatics, you can also consider the following products

OWOX BI - We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Adobe Campaign - Adobe Campaign provides campaign, offer, and personalization management capabilities.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

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