Software Alternatives, Accelerators & Startups

Smartly.io VS Scalify

Compare Smartly.io VS Scalify and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

Scalify logo Scalify

Helping Businesses Maximize Ad Profits
  • Smartly.io Landing page
    Landing page //
    2023-10-09
  • Scalify Landing page
    Landing page //
    2022-06-30

Scalify is an all-in-one advertising suite that enables you to launch, analyze, optimize, and scale your Facebook and Instagram ads faster with game-changing automation.

Smartly.io

Website
smartly.io
$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Kristo Ovaska
Employees
250 - 499

Scalify

$ Details
paid Free Trial $49.0 / Monthly (Unlimited ad spend, ad accounts, and websites.)
Platforms
Shopify WooCommerce BigCommerce Squarespace Wix Wordpress Web
Release Date
2018 September

Smartly.io features and specs

  • Automation
    Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
  • Integrations
    It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
  • Creative Optimization
    The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
  • Scalability
    Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
  • Real-Time Reporting
    Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
  • User-Friendly Interface
    The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

  • Cost
    Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
  • Complexity
    The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
  • Limited Platform Support
    While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
  • Customer Support
    Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Scalify features and specs

  • User-Friendly Interface
    Scalify offers an intuitive and easy-to-navigate interface, making it accessible for users with varying levels of technical expertise. It simplifies complex advertising processes through a clean and organized design.
  • Automated Ad Optimization
    The platform provides automated tools for optimizing ad campaigns, reducing the time and effort required for manual adjustments. It enhances ad performance by using AI-driven techniques to refine targeting and bidding strategies.
  • Comprehensive Analytics
    Scalify delivers detailed analytics and reporting features, allowing users to track campaign performance and gain insights into audience behavior. This data-driven approach helps in making informed decisions to improve ROI.
  • Multi-Platform Support
    The tool supports ad campaign management across multiple platforms such as Facebook, Instagram, and Google Ads. This allows for seamless integration and consistent campaign execution across different channels.
  • Scalability
    Scalify is suitable for both small businesses and larger enterprises, providing scalable solutions that can grow with the user's needs. It handles varying campaign sizes and budgets effectively.

Possible disadvantages of Scalify

  • Cost
    The pricing structure of Scalify might be a concern for smaller businesses or startups with limited budgets, as it could represent a significant investment compared to some alternative tools.
  • Dependency on External Platforms
    Since Scalify facilitates advertising primarily on platforms like Facebook and Google, any changes or issues with these platforms can directly impact Scalify's effectiveness and the performance of campaigns.
  • Learning Curve
    Despite its user-friendly interface, new users might still face a learning curve when trying to leverage the full range of features and capabilities, requiring some initial time and effort to become proficient.
  • Limited Customization
    While offering a wide range of tools, Scalify might have limitations in terms of highly specific customization options that some advanced users or larger enterprises might need for niche markets.

Smartly.io videos

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Scalify videos

Welcome to Scalify!

More videos:

  • Tutorial - Facebook Targeting
  • Tutorial - Facebook Retargeting Tutorial
  • Tutorial - How To Create Facebook Ads in Minutes Using Scalify - Use Case 1
  • Review - Scalify Review - Scale & Amplify Your Facebook Ads & Grow Your Online Business

Category Popularity

0-100% (relative to Smartly.io and Scalify)
Sales And Marketing
100 100%
0% 0
Marketing
0 0%
100% 100
Marketing Tools
100 100%
0% 0
Facebook
0 0%
100% 100

User comments

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Social recommendations and mentions

Scalify might be a bit more popular than Smartly.io. We know about 1 link to it since March 2021 and only 1 link to Smartly.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 3 years ago

Scalify mentions (1)

  • Any good online software that can run fb ads on the phone manages multiple different BMs/ad accounts from several different Profiles??
    I did some further research and am also looking at scalify.com. I will compare the two since they both have 7 day free trials. Source: almost 3 years ago

What are some alternatives?

When comparing Smartly.io and Scalify, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

upRive - Create and scale Facebook ads quickly and efficiently

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

Madgicx - The SuperApp for Meta Advertisers

Fomo - Fomo turns your site into the online equivalent of a busy store

Facebook Ad Hunter - Facebook Ad Hunter uncovers hidden audiences to target when running Facebook Ads.