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OnlineOrNot - Uptime monitoring for software teams (even teams of one).
Optimizely - A/B testing you'll actually use.
Statsignal - Statsignal is a simple and cost-effective way to monitor your website or server and publish a status page of your system.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Uptime Kuma - A fancy self-hosted monitoring tool.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.