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Simpli.fi VS Criteo

Compare Simpli.fi VS Criteo and see what are their differences

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Simpli.fi logo Simpli.fi

Simpli.fi is a demand side platform (DSP) transforming unstructured data elements to valuable factors that aid in decision making.

Criteo logo Criteo

Build, scale, and activate first-party audiences with The Commerce Media Platform.
  • Simpli.fi Landing page
    Landing page //
    2023-09-17
  • Criteo Landing page
    Landing page //
    2023-05-08

  www.criteo.comSoftware by Criteo

Simpli.fi videos

No Simpli.fi videos yet. You could help us improve this page by suggesting one.

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Criteo videos

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Criteo Ad Tech Explained - Shopper Graph

More videos:

  • Review - Results with Criteo - Namshi.com
  • Review - CPM Of Criteo Ads Network | Criteo CPM
  • Review - Criteo Ad Platform
  • Tutorial - How to Join Criteo ads network | how to add criteo ads to blog | Inderjeet Singh

Category Popularity

0-100% (relative to Simpli.fi and Criteo)

Simpli.fi

Criteo

Ad Networks
100 100%
Ad Networks
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
eCommerce Marketing
0 0%
eCommerce Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Simpli.fi and Criteo

Simpli.fi Reviews

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Criteo Reviews

Cutting Through the Noise: Top Contextual Advertising Companies
While Criteo offers a broader range of advertising solutions, its contextual offering is particularly noteworthy. They leverage a combination of traditional contextual signals (like keywords and website categories) with first-party commerce data to deliver product recommendations that resonate with users. This data-driven approach fosters brand safety and measurable campaign...
Source: medium.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
Criteo is a global technology company that powers publishers with trusted and impactful advertising through their world-leading Commerce Media Platform.
Source: www.izooto.com

Social recommendations and mentions

Based on our record, Simpli.fi should be more popular than Criteo. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Simpli.fi mentions (4)

  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    The Blis platform allows you to geofence foot fall conversions and use custom polygons if you want to. I've done several campaigns using their self serve and it's pretty easy to work with. I'm pretty sure they built it on their own so it wouldn't be using simpli.fi based tech, based out of the UK I believe but they have a NYC office. Source: over 1 year ago
  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    From what I found here they're just resellers. simpli.fi is basically the only company doing that goefence conversion zone tracking stuff that I know of in america. Source: over 1 year ago
  • Job Posting: Tracking Specialist for Simpli.fi (Google Analytics centric role)
    The AdOps Team at Simpli.fi, a leader in programmatic advertising, is expanding and now hiring an AdOps Tracking Specialist! To review the job description and apply please see our official company job posting: https://jobs.lever.co/simpli-2/ececc223-7bce-4f6b-bba5-75de45fc344d. Source: almost 3 years ago
  • DSP Self Serve for Small Biz
    One DSP that claims to specialize in hyper Geo targeting is simpli.fi. It says you can map out a geofence, but I'm not clear on the specifics on if they use 1P data or 3P, but worth checking into. Source: about 3 years ago

Criteo mentions (1)

  • Update to 1.45.116 bypasses PiHole DNS
    Well, as of yesterday - prior to me hitting the 'upgrade' button - the site in question was showing no ads and calls to criteo.com, taboola.com and smartadserver.com were being ditched by PiHole. Once the upgrade completed those calls were working- ads were appearing from those domains - and no calls were appearing in the PiHole log. Source: over 1 year ago

What are some alternatives?

When comparing Simpli.fi and Criteo, you can also consider the following products

DataXu - Marketing analytics for brands and agencies.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Amobee DSP - Cross-Channel Advertising

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

Clearbit - Clearbit provides Business Intelligence APIs

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

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