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Sift VS DoubleVerify

Compare Sift VS DoubleVerify and see what are their differences

ComplyCube
Verify your customers in under 15 seconds anywhere in the world with a cutting-edge SaaS & API platform for Identity Verification and AML/KYC compliance. featured
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  3. » Reviews
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Sift logo Sift

Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.

DoubleVerify logo DoubleVerify

DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
  • Sift Landing page
    Landing page //
    2023-04-30
  • DoubleVerify Landing page
    Landing page //
    2022-06-24

Sift features and specs

  • Comprehensive Fraud Detection
    Sift provides extensive fraud detection capabilities using machine learning, which helps businesses reduce fraudulent activities and associated costs.
  • Real-Time Analysis
    The platform offers real-time analysis, allowing businesses to make instant decisions and block fraudulent transactions as they occur.
  • User-Friendly Interface
    Sift features a user-friendly interface that makes it easier for teams to navigate and utilize the platform effectively, even without extensive technical knowledge.
  • Scalability
    Sift is designed to scale with your business, accommodating varying levels of transactional volume without compromising performance.
  • Comprehensive Reporting
    The platform offers detailed reporting and analytics, providing valuable insights into fraud patterns and helping businesses optimize their prevention strategies.

Possible disadvantages of Sift

  • Cost
    Sift can be expensive, especially for small businesses or startups with limited budgets, as the pricing is generally tailored toward larger enterprises.
  • Complex Implementation
    The initial setup and integration of Sift into existing systems can be complex and time-consuming, requiring technical expertise.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with understanding and maximizing the platform's capabilities.
  • Dependence on Data Quality
    The effectiveness of Sift's machine learning models depends heavily on the quality and volume of data provided, which means businesses need to ensure they have robust data collection practices.
  • Limited Customization
    Some users may find the level of customization and flexibility in Sift to be limited compared to other platforms, potentially restricting business-specific adaptations.

DoubleVerify features and specs

  • Comprehensive Ad Verification
    DoubleVerify provides extensive ad verification tools that ensure ads are viewable, fraud-free, and displayed in brand-safe environments.
  • Cross-Platform Support
    It supports multiple platforms, including mobile, desktop, video, and social media, offering advertisers a broad spectrum of coverage.
  • Real-Time Analytics
    The platform provides real-time analytics and reporting, allowing advertisers to make quick decisions and optimize their campaigns efficiently.
  • Fraud Detection
    DoubleVerify has strong capabilities in detecting and preventing ad fraud, safeguarding the integrity of advertising spend.

Possible disadvantages of DoubleVerify

  • Cost
    For small businesses or those with limited budgets, the cost of using DoubleVerify's comprehensive features might be prohibitive.
  • Complexity
    The platform's extensive features may present a learning curve for new users, requiring a significant investment in time to fully utilize its capabilities.
  • Integration Challenges
    Some users might experience challenges when integrating DoubleVerify with other existing ad tech solutions, potentially leading to technical issues.

Analysis of Sift

Overall verdict

  • Sift is generally considered good for businesses that need robust fraud detection and prevention solutions. However, its effectiveness may vary depending on specific business needs and integration capabilities. It's advisable for businesses to assess their requirements and trial the product if possible.

Why this product is good

  • Sift (sift.com) is a company that specializes in providing digital trust and safety solutions. It uses machine learning to help businesses prevent fraud, secure payments, and protect their platforms from various threats. Its services are beneficial for companies seeking advanced security measures, effective fraud prevention, and an improved user experience due to reduced false positives.

Recommended for

  • E-commerce platforms seeking to reduce chargebacks and fraudulent transactions
  • Online marketplaces aiming to prevent account takeovers and protect user data
  • Payment processors needing to secure transactions and minimize risk
  • Any business requiring enhanced security measures for digital operations

Sift videos

+ Add

🙀 Review - Scoopless Lift and Sift Cat Litter Box I Modified it after One Week of Usage

More videos:

  • Review - REVIEW: Sift And Lift Litter Box / Best Clean Cat Litter Sand
  • Review - U.S. Army aviation - SIFT Test Preparation - Army Selection Instrument for Flight Testing

DoubleVerify videos

+ Add

Fraud Follows The Money To TV: DoubleVerify's Woolway

More videos:

  • Review - Connected TV - Going Global & Attracting Fraudsters: DoubleVerify's Tiley

Category Popularity

0-100% (relative to Sift and DoubleVerify)

Sift

DoubleVerify

Fraud Prevention
85 85%
Fraud Prevention
15% 15
Ad Protection
0 0%
Ad Protection
100% 100
eCommerce
100 100%
eCommerce
0% 0
Ad Fraud Detection
0 0%
Ad Fraud Detection
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Sift and DoubleVerify

Sift Reviews

We have no reviews of Sift yet.
Be the first one to post

DoubleVerify Reviews

Best Ad Fraud Detection Companies for Publishers 2019
DoubleVerify has its proprietary platform dubbed as ‘DV Pinnacle’, to ensure viewable, fraud-free, and brand safety ads for media buyers. DoubleVerify claims its platform is the industry’s first unified service and performance platform.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve...
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, Sift should be more popular than DoubleVerify. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Sift mentions (3)

  • Warning about centre com
    They may be using something like Sift for security checking and something of yours was flagged. Source: over 2 years ago
  • Does this idea exist? Thought? Any legal implications?
    But sorry to break it to you, this has been done at a really large scale already although most consumers are not aware. One big player here is https://sift.com/ Almost every major retailer uses their service exactly for the reasons you mention. Source: almost 4 years ago
  • LPT: You have a secret 'consumer score' that acts like your credit score; You can be denied the ability to return products, charged higher prices than other people, and more, all based on this score.
    Reddit, for one. A pretty big list on their homepage. Source: almost 4 years ago

DoubleVerify mentions (1)

  • Who is Maya Nelson?
    Project manager here maybe? https://doubleverify.com they are a marketing protection company. Could be nothing but the name is Maya Hawkins-Nelson. This looks like an old pic of John though. Source: over 3 years ago

What are some alternatives?

When comparing Sift and DoubleVerify, you can also consider the following products

Kount - eCommerce fraud detection & prevention

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

Pixalate - Pixalate is an intelligence platform and real time fraud protection provider.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Fraudlogix - Fraudlogix provides developer friendly API and code based solutions to detect bots, proxies, VPNs, high-risk users and other forms of fraud.

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