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Ow.ly - Shorten links, measure traffic, and demonstrate social ROI right inside the Hootsuite dashboard.
YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.
Lstu - A nice and open source url shortener. You can use it as service or install it on your own server.
Polr - An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.
Anonymous URL Shortener - Anonymous URL Shortener, Referer, Anonymizer, Redirection service.
Bit.do - Bit.