Software Alternatives & Reviews

Shopify VS Klaviyo

Compare Shopify VS Klaviyo and see what are their differences

Shopify logo Shopify

Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • Shopify Landing page
    Landing page //
    2023-10-08
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Shopify videos

Shopify Review 2020 - Is it still worth it in 2020?

More videos:

  • Review - SHOPIFY REVIEW MID 2019 - Is Shopify Worth It For The Money? Pros & Cons
  • Review - THINGS YOU NEED TO KNOW BEFORE USING SHOPIFY (IN 2019)

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to Shopify and Klaviyo)
eCommerce
100 100%
0% 0
Email Marketing
0 0%
100% 100
eCommerce Platform
100 100%
0% 0
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Shopify and Klaviyo

Shopify Reviews

  1. Shopify - the best no code platform.

    Creating my online store for small dog products on Shopify was a remarkably smooth and rewarding experience. Shopify's user-friendly platform guided me through each step of the setup process, making it easy even for someone without prior experience. Their range of customizable templates gave my store a professional and appealing look, and the analytics tools provided have been invaluable for tracking my store's performance and customer trends. Additionally, Shopify's 24/7 customer support was always ready to assist whenever I encountered any roadblocks. Overall, launching my business on Shopify has been a positive experience, and I would highly recommend it to anyone looking to start their own online store.

    🏁 Competitors: Tilda, WooCommerce
  2. Strong Option for New DIY Stores Serving Consumers

    Shopify is a powerful marketing machine that has driven incredible growth. It's an excellent choice for the store owner who needs to do it themselves, on a shoestring budget, who does not sell complex products and who does not plan to run a hybrid - a store that serves multiple customer bases such as retail and wholesale.

    Due to its sheer market share, there is a robust marketplace of apps that can be added to shape the store to fit most needs. There is an equally robust selection of themes and developers who can assist with any size project. They have a terrific knowledge base which I strongly recommend store owners use as it teaches the basics for e-commerce in general and online marketing. This learning should be done prior to developing a plan for your site. That will help root your project for success.

    Unfortunately, it's also oversold based on name recognition even when the platform is a poor choice for a specific business. There are both policy and technical limitations that impact suitability.

    Shopify stores require many apps, which adds monthly costs and can greatly slow your store down. While ALL online stores end up with some app use, because this allows you to choose the features you want and need, much of what is native in other carts like their most direct competitor, BigCommerce, is not. So you'll spend more money each month and it can be harder to get a fast site.

    Among the stores that should probably NOT use Shopify: - Sells items that are generally prohibited on the platform which includes weapons, weapon-related items, sex objects, tobacco (for some odd reason Vape is currently on the platform but for how long is anyone's guess), alcohol.
    - Sells items allowed but that don't qualify for Shopify Payments which expands the above list to include supplements, CBD, vape products and other items. - Just as above, any store that can't qualify for Shopify Payments or who has good reasons to use another payment gateway. Why? Because if you don't use their payment gateway which they profit from, they will take 1/2-2% of your gross revenues soley because you are using another gateway. For small merchants, this isn't much, for big ones it's a significant cost. - Stores with multiple price structures or catalogs - such as those who offer VIP tiers or wholesale clients. Why not? Because you can't create true customer groups which on other platforms let you segment the catalog and content for each customer group. Groups are really important for B2B. To accomplish multiple audiences on Shopify requires either a separate app (at an added cost) or multiple storefronts, or ShopifyPlus (which is still creating multiple sites). This can greatly increase your operational costs and work efforts. - Stores with complex products - these are items with many options, also known as configurable or customizable products. While Shopify does offer the ability to offer up to 3 options per product with a maximum of 100 skus per product, this limit is very easy to exceed. There is also no native path to add modifiers such as those one would use for personalized products (like custom embroidery. While these issues can be overcome with apps, that adds both load time and costs.

    🏁 Competitors: BigCommerce, Magento, Miva, WooCommerce, Workflow
    👍 Pros:    Easy to use|Low price|Flexible|Large developer base|Great documentation|Reliable|Low maintenance
    👎 Cons:    Limited features|No customer groups for wholesale|Some product types forbidden|Must use their gateway or pay extra fees|Limited api calls|Limited capabilities for products with options

Top 10 Web Content Management Systems
This is the first pick on my list of best CMS options in 2024 that goes in a different direction from what we’ve seen so far. Shopify, as the name suggests, is a web CMS that primarily caters to online shops and retailers. While it is designed for running an eCommerce website, don’t let this make you think that it is a subpar CMS in other fields. It is a full CMS package...
Source: cloudzy.com
Top No Code Website Builders in 2023
Shopify presents three pricing categories, including Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month), with more features like advanced reporting and shipping discounts available in higher-tier plans.
15 Best Hosting Trial No Credit Card 2023 – Try It Out 100% Risk Free [Cancel Anytime]
Shopify is one of the pleasant alternatives if you seek out a free trial website hosting trial with no credit card.
13 Best No-Code Website Builders 2023
It starts with a simple wizard that asks some questions about your new online store. After choosing the appropriate answer, it moves to the second step and asks you to add more details about your online store and your personal information. Once finished, you navigate to the Shopify dashboard.
Source: codeless.co
15 Best Web Hosting Free Trial 2023 (No Credit Card Required)
Click on this unique link to get a 14 day free trial of Shopify web hosting. When you click on this link you will see a free ‘Start Free Trial’ button, click on this button to start your 14 day free trial.

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Social recommendations and mentions

Based on our record, Shopify seems to be a lot more popular than Klaviyo. While we know about 42 links to Shopify, we've tracked only 3 mentions of Klaviyo. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Shopify mentions (42)

  • shopify.com vs store.link, what do you think is better one?
    Shopify.com vs store.link which one is better? Source: 8 months ago
  • Forget Shopify Why MedusaJS Is the Future of Headless Ecommerce
    With a traditional e-commerce platform like Shopify, you're locked into their ecosystem. You have to use their templates, checkout, and backend. Headless platforms like MedusaJS give you the freedom to build the front end however you want, using any framework or library. - Source: dev.to / 11 months ago
  • Allow Rules not given priority over block?
    For example, if you want to load firewalla.com, just allowing "firewalla.com" will not work, you will have allow shopify.com and few other stuff ... You can see what sites loaded using chrome dev mode. Source: 11 months ago
  • Confused on Sales Tax
    If the shipping and sales tax scares you, it may be better to sell through Etsy since it is a marketplace facilitator and is required to collect sales tax from customers when purchasing your items that are sold. People go to Etsy to find something, not sgalv02.com to find your items. I believe Shopify will help you create a site to sell on, but people don't go to shopify.com to purchase various items like they do... Source: 11 months ago
  • Seeking suggestions to start a business.
    Create a online website using dukaan.io or shopify.com and then sell something.. Source: 12 months ago
View more

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

What are some alternatives?

When comparing Shopify and Klaviyo, you can also consider the following products

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Magento - Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

BigCommerce - BigCommerce provides ecommerce software solutions and shopping cart software for online businesses. Try it free and start selling your products online today!

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.