Software Alternatives, Accelerators & Startups

Sensor Tower VS SimilarWeb

Compare Sensor Tower VS SimilarWeb and see what are their differences

Sensor Tower logo Sensor Tower

Sensor Tower is a platform for app store optimization and app industry intelligence.

SimilarWeb logo SimilarWeb

SimilarWeb.com is a website analysis tool that gives you analytics information for any website.
  • Sensor Tower Landing page
    Landing page //
    2023-06-21
  • SimilarWeb Landing page
    Landing page //
    2022-07-04

Sensor Tower features and specs

  • Comprehensive App Data
    Sensor Tower offers detailed analytics and insights on app performance, including downloads, revenue, and user engagement. This data helps developers make informed decisions about their app strategies.
  • Market Intelligence
    The platform provides market intelligence that can help businesses understand market trends, competitive landscapes, and growth opportunities, enabling better strategic planning.
  • Advertising Analytics
    Sensor Tower includes features to track app advertising performance, providing insights into ad spend, impressions, and the effectiveness of ad campaigns.
  • Easy-to-Use Interface
    The platform's user-friendly interface makes it accessible for users with varying levels of technical expertise, which can be a significant advantage for small teams or individual developers.
  • ASO Tools
    Sensor Tower offers App Store Optimization (ASO) tools to help apps rank better in app store search results, enhancing visibility and potentially increasing downloads.

Possible disadvantages of Sensor Tower

  • Cost
    Sensor Tower is a premium service with a pricing model that may be prohibitive for small businesses or individual developers, especially those who are just starting out.
  • Learning Curve
    Although the interface is user-friendly, the extensive range of features and data can be overwhelming at first, requiring a learning curve to fully leverage the platform’s capabilities.
  • Data Limitations
    While Sensor Tower provides robust analytics, some users have noted occasional discrepancies or gaps in the data, which may impact the reliability of insights.
  • Competitor Focus
    The platform's focus on competitive intelligence can lead to an overemphasis on competitors' strategies rather than fostering innovation within one's own product.
  • Dependence on Data Accuracy
    Because decision-making relies heavily on the platform's data, any inaccuracies or outdated information can lead to misguided strategies and potential negative impacts on business outcomes.

SimilarWeb features and specs

  • Comprehensive Data
    SimilarWeb offers a wide range of data metrics, including traffic sources, user demographics, and engagement metrics, providing a holistic view of a website's performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that allows even non-experts to navigate and understand complex metrics and data visualizations easily.
  • Competitor Analysis
    SimilarWeb allows users to conduct in-depth competitor analysis, providing insights into competitors’ traffic sources, audience behavior, and market position.
  • Industry Benchmarking
    Users can benchmark their website against industry standards, helping them understand their position in the market and identify areas for improvement.
  • Custom Reports
    The platform allows users to create custom reports tailored to their specific needs, making it easier to focus on relevant data and make informed decisions.

Possible disadvantages of SimilarWeb

  • Cost
    SimilarWeb can be expensive, particularly for small businesses or individual users, as the more advanced features and detailed data reports are available only in the premium plans.
  • Data Accuracy
    While SimilarWeb provides extensive data, some users have reported discrepancies between SimilarWeb's data and their internal analytics, raising questions about data accuracy.
  • Limited Historical Data
    The platform offers a limited historical data range unless you subscribe to higher-tier plans, which might be restrictive for users needing longitudinal analysis.
  • Heavy Reliance on Estimations
    SimilarWeb's data estimates might sometimes lack precision because they rely heavily on a mix of data sources and machine learning algorithms, which can result in variability.
  • Learning Curve
    Despite a user-friendly interface, the platform's extensive range of features and metrics can still pose a learning curve for new users, requiring time and effort to fully leverage its capabilities.

Sensor Tower videos

Sensor Tower ASO Tool Review: Keyword Spy, Research & Apple Features

More videos:

  • Review - ASO 101 and Sensor Tower Platform Overview
  • Review - Sensor Tower - App Store Optimization for iOS and Android

SimilarWeb videos

SimilarWeb review

More videos:

  • Review - Similarweb.com: Awesome Tool to Spy on Your Competitors
  • Review - Comparing Between SimilarWeb.com and SimilarWeb PRO

Category Popularity

0-100% (relative to Sensor Tower and SimilarWeb)
Analytics
42 42%
58% 58
SEO Tools
0 0%
100% 100
Business Intelligence
22 22%
78% 78
Web Analytics
100 100%
0% 0

User comments

Share your experience with using Sensor Tower and SimilarWeb. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Sensor Tower and SimilarWeb

Sensor Tower Reviews

We have no reviews of Sensor Tower yet.
Be the first one to post

SimilarWeb Reviews

10 Best Serpstat Alternatives in 2024
Similarweb is the third Best Serpstat Alternative and it is a platform of an marketing intelligence which is an software development and data aggregation American company. It is a specialized platform in web analytics, web traffic and performance. It helps the companies to better understand their audience and their competitors.
Free SEO Tools To Improve Your Rankings
SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
The 21 Best Ahrefs Alternatives (Free and Paid)
SimilarWeb is another market intelligence tool that can help you identify and capitalize on the right trends at the right time to stay ahead of the competition. The utility can help you discover great SEO strategies from around the market and use them to improve your rankings.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
But while SimilarWeb offers rich insights, it is not perfect. Maybe you are a small company and want to keep costs lower than SimilarWeb Pro pricing agrees to. And perhaps SimilarWeb is not the optimal intelligence tool for the specific nature of your business.
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Guys, I am talking about Similarweb Tools. With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore.
Source: affnext.com

Social recommendations and mentions

SimilarWeb might be a bit more popular than Sensor Tower. We know about 34 links to it since March 2021 and only 29 links to Sensor Tower. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Sensor Tower mentions (29)

  • The Karma Connection in Chrome Web Store
    I was optimistically hoping some of the MV3 changes would result in Chrome webstore policy enforcement being standardized, but that hasn't happened. Sensor Tower (https://sensortower.com/) makes a lot of popular extensions, like StayFocusd https://www.stayfocusd.com/. They seem to resell ad data (in violation of [1]?) and ship likely obfuscated code [2] (in violation of [3]?), but there's no enforcement or even... - Source: Hacker News / 6 months ago
  • Famine Scourge Will Be Broken. Don’t Lose Focus.
    Yes, and they will be right. Just look at its revenue (sensortower.com) through the many fiascos. Source: almost 3 years ago
  • Genshin Impact Mobile Revenue and Downloads [Updated May 2022]
    (source: https://sensortower.com/). Source: almost 3 years ago
  • Top Games by user group
    Ya I checked out data.ai and sensortower.com. Both give pretty good overview data. But I think you're right, premium may be required for any in depth user information. Source: almost 3 years ago
  • F in the chat for our Dragalia Lost friends.
    Dragalia lost was never released in most EU countries (or at least italy doesn't have it) and netted last month 200k dollars in total for apple store and 200k dollar for google play, where epic seven earned a whooping total of 5mil and 2 mil dollar respectively. (infos from sensortower.com). Source: about 3 years ago
View more

SimilarWeb mentions (34)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Similar Web — Analytics for Web & Mobile Apps. Free Plan offers five results per metric, one month of mobile app data & 3 months of website data. - Source: dev.to / about 1 year ago
  • This is a joke
    According to similarweb.com US users account for 47% of all users... Source: almost 2 years ago
  • A post-mortem on Pixlr save limit
    First of all, being a post-mortem, I have confirmed that this was at least one way a massive failure. Once I along with everyone else, got over the heat and frustration of the moment, being a technically minded and data driven person, my mind immediately went to the SEO/Market Research fields, and specifically, website performance. Once reaserching signed up for a free trial on SimilarWeb, a market research... Source: about 2 years ago
  • selling gym page crazy cheap 42k followers 250$ DM
    It is a marketplace for those who wants to sell and buy Instagram accounts. It is legit I saw so many escrows on this platform. I found it via reddit. So many people looks as if gave positive feedback than I checked their ranks on similarweb.com it was good. Source: about 2 years ago
  • 3 steps to develop your online Marketing & Traffic aquisition strategy
    Step2: go to similarweb.com and enter the site/domains of your top competitors. Scroll down and see where their traffic is coming from, including References, SEO/Google Search and Social Networks (with break down). Summarize the results from your competitors search results and define key channels for traffic aquisition. Source: about 2 years ago
View more

What are some alternatives?

When comparing Sensor Tower and SimilarWeb, you can also consider the following products

appfigures - Cross-platform app store analytics for all of your mobile apps.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mobile Action - Mobile Data Intelligence & Actionable Insights.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.