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SendGrid VS MailerLite

Compare SendGrid VS MailerLite and see what are their differences

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SendGrid logo SendGrid

Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

MailerLite logo MailerLite

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!
  • SendGrid Landing page
    Landing page //
    2023-07-28
  • MailerLite Landing page
    Landing page //
    2023-10-20

SendGrid features and specs

  • Scalability
    SendGrid is built to handle large volumes of email, making it suitable for both small businesses and large enterprises.
  • API Integration
    SendGrid offers robust APIs that can be integrated into other applications with ease, providing both flexibility and functionality.
  • Deliverability
    High delivery rates due to SendGrid’s strong relationships with ISPs and extensive infrastructure that reduce the chances of emails being marked as spam.
  • Analytics
    Comprehensive analytics and reporting tools that provide insights into email performance, helping businesses optimize their email strategy.
  • Support
    24/7 customer support and extensive documentation and resources that assist in resolving issues and improving utilization.
  • Templates
    Pre-built email templates and intuitive drag-and-drop editor allow for easy creation and customization of emails.

Possible disadvantages of SendGrid

  • Cost
    Pricing can become expensive as your email volume increases, which may not be ideal for startups or small companies with tight budgets.
  • Complexity
    Some users might find the initial setup and configuration to be complex, especially if they are not technically inclined.
  • Rate Limits
    SendGrid imposes email sending rate limits, which can be restrictive for businesses needing to send a high volume of emails in a short period.
  • UI/UX
    The user interface can be less intuitive compared to other email service providers, which may affect the user experience.
  • Advanced Features Cost Extra
    Some advanced features and functionalities require additional payment, which can increase the overall costs.

MailerLite features and specs

  • User-Friendly Interface
    MailerLite offers a clean, intuitive drag-and-drop editor, making it easy for users of all experience levels to create emails and landing pages.
  • Affordable Pricing
    MailerLite is one of the more affordable email marketing platforms, offering a free plan for up to 1,000 subscribers and competitive pricing for higher tiers.
  • Rich Feature Set
    Despite its lower price point, MailerLite provides a comprehensive set of features including automation, A/B testing, and segmentation.
  • Email Deliverability
    MailerLite is known for its strong deliverability rates, ensuring that a high percentage of emails reach their intended recipients.
  • Integration Capabilities
    The platform integrates smoothly with many third-party applications such as e-commerce platforms, CRM systems, and more, enhancing its versatility.
  • Customer Support
    MailerLite offers responsive and helpful customer support via email and live chat, ensuring users can resolve issues quickly.

Possible disadvantages of MailerLite

  • Limited Advanced Features
    Compared to higher-end solutions, MailerLite lacks some advanced features and customization options that might be essential for large enterprises.
  • Template Variety
    The platform has fewer email templates compared to some of its competitors, which might limit design options for users who do not want to create templates from scratch.
  • List Management
    MailerLite's list management and segmentation options, while functional, are not as advanced or flexible as some other platforms.
  • Reporting and Analytics
    The reporting and analytics features, although adequate for many uses, are not as in-depth as those offered by more expensive email marketing platforms.
  • Learning Curve for Advanced Features
    Users might find a learning curve when they try to utilize more advanced features like automation workflows, due to less comprehensive documentation.
  • Email Volume Limits
    The free plan and lower-tier plans have limitations on the volume of emails that can be sent per month, which could be restrictive for growing businesses.

Analysis of SendGrid

Overall verdict

  • Overall, SendGrid is a solid choice for businesses seeking reliable email delivery services, offering a balance of performance and features.

Why this product is good

  • SendGrid is considered a good choice by many due to its robust infrastructure, reliable email delivery, comprehensive analytics, and ease of integration with various platforms. It offers a range of features like email templates, automation, and a powerful API that developers appreciate. Additionally, SendGrid is part of Twilio, enhancing its credibility and integration capabilities.

Recommended for

  • Businesses and developers needing scalable email marketing and transactional email services.
  • Startups and small businesses looking for a reliable email service provider with free-tier options.
  • Enterprises requiring robust email APIs and deliverability in multiple regions.
  • Organizations that require detailed analytics and insights into email campaigns.

SendGrid videos

+ Add

SendGrid Review | Send 100k+ Emails Per Month | Pearl Lemon Reviews

More videos:

  • Review - Why use SendGrid instead of Mailchimp for your e-marketing? | Web Summit 2017
  • Review - Why Emails are sent to Spam! Even with Premium Services Like Amazon SES, Sendgrid, Gsuite, Mailgun

MailerLite videos

+ Add

MailerLite Review, Comparisons & How to Get Started in 2019

More videos:

  • Review - MailerLite Review - Is It Worth It? 🔥
  • Review - Convertkit vs. Mailchimp vs. MailerLite (The Ultimate Email Showdown)

Category Popularity

0-100% (relative to SendGrid and MailerLite)

SendGrid

MailerLite

Email Marketing
40 40%
Email Marketing
60% 60
Email Marketing Platforms
41 41%
Email Marketing Platforms
59% 59
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100
Email Delivery
100 100%
Email Delivery
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SendGrid and MailerLite

SendGrid Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Additionally, on SendGrid, users get 360-degree insights into email delivery performance for improved optimization. SendGrid is a good option for users who don’t send large volumes of emails and want t to be charged per email sent and not the number of contacts, thanks to their usage-based pricing model.
Source: www.engagebay.com
Amazon SES vs SendGrid – Who has High Email Delivery?
SendGrid: Though SendGrid claims their pricing policy to be flexible (which is true to a certain extent), it is much more costlier compared to Amazon SES. Under the free plan, the user can send 12,000 emails per month and store 2000 contacts for free which does even requires the usage of any credit card. Under the paid plan, SendGrid’s pricing plan is divided into three...
Source: easysendy.com
Cheap Email Marketing Services: 6 Great Budget Tools Compared
If you just want to give SendGrid a try, there’s a free plan that includes most of the primary features. However, this plan is a bit limited when it comes to the sending allowance of only 100 emails per day. The next tier pro plan is $19.95 per month, and that lets you send up to monthly 50,000 emails. On the far end of the spectrum there are also enterprise plans available...
Source: themeisle.com
11 Sendgrid Alternatives For Your Business Email
SendGrid, which started as an independent entity, and is now acquired by Twilio, offers a lot of functionalities when it comes to sending bulk emails, be it transactional or marketing ones. However, it is not without its flaws, mediocre customer service being one of them. Several viable SendGrid alternatives have emerged in recent years that can serve all your email needs,...
Source: www.duocircle.com
15 Mailchimp Alternatives for SaaS Companies
SendGrid offers a complete email service to companies, including email API to integrate email into your website or app and marketing campaigns. You can use it to send promotional emails, newsletters, password reset emails, and other customer communications.
Source: userlist.com

MailerLite Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
MailerLite is loved for its visual click maps, which allow for detailed customer journey analytics, and its email verifier features, so your emails reach your audiences’ inboxes.
Source: www.engagebay.com
The 5 Best Email Marketing Software of 2023
MailerLite emerges as an email marketing platform that thrives on simplicity and efficiency. Its user-friendly design, coupled with powerful features like automation and segmentation, positions it as an excellent choice for those seeking a straightforward yet effective solution.
Source: www.listproductsreview.com
11 Best Email Marketing Software for eCommerce in 2023
Mailerlite, a relatively new entrant in the email marketing software for eCommerce, offers an easy-to-use drag-and-drop email editor along with a helpful selection of pre-designed templates. Ideal for eCommerce businesses looking to dip their toes into email automation, Mailerlite provides a user-friendly platform to test the waters and begin their email marketing journey.
Source: www.getshow.io
Cheap Email Marketing Services: 6 Great Budget Tools Compared
While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.
Source: themeisle.com
12 Top Campaign Monitor Alternatives & Competitors
Summary: If you are looking for a competent but affordable system, MailerLite is worth considering. The MailerLite email marketing tool is another great platform to consider, with fully automated squence builders and an attractive pricing model.
Source: thedigitalmerchant.com

Social recommendations and mentions

Based on our record, SendGrid seems to be a lot more popular than MailerLite. While we know about 109 links to SendGrid, we've tracked only 2 mentions of MailerLite. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SendGrid mentions (109)

  • 10 Must-Use APIs for Your Next SaaS Project
    SendGrid is used For transactional and marketing emails, SendGrid offers a robust email API. It ensures emails from your SaaS platform are delivered reliably to users. You can find it here. - Source: dev.to / 9 months ago
  • Adding ESP to supercharge your Django Email 🚀
    There are many email service providers such as Sendgrid, Brevo, MailGun, Amazon SES etc. - Source: dev.to / 11 months ago
  • Namaste Your Way to Wellness: AI-Powered Yoga Recommendations
    Email Follow-Ups To keep you motivated, YogaConnect sends detailed follow-up emails containing your personalized yoga routines and additional wellness tips. Leveraging Twilio's SendGrid, these emails are delivered consistently and reliably to keep you engaged and informed. - Source: dev.to / 12 months ago
  • Sending e-mails with Sendgrid
    To send e-mails in a production environment, use services like Sendgrid. - Source: dev.to / about 1 year ago
  • How to send emails from your website using Twilio SendGrid
    Now we need to install React Hook Form because that is the package we are going to use for building our form. We also need to install the package for SendGrid. Cd into the sendgrid-contact-form folder and then run this command to install the packages:. - Source: dev.to / about 1 year ago
View more

MailerLite mentions (2)

What are some alternatives?

When comparing SendGrid and MailerLite, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Mailjet - All-in-one email service provider that provides maximum insight and deliverability results for both marketing and transactional emails.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

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