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SE Ranking VS SimilarWeb

Compare SE Ranking VS SimilarWeb and see what are their differences

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SE Ranking logo SE Ranking

All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

SimilarWeb logo SimilarWeb

SimilarWeb.com is a website analysis tool that gives you analytics information for any website.
  • SE Ranking Landing page
    Landing page //
    2022-03-12
  • SimilarWeb Landing page
    Landing page //
    2022-07-04

SE Ranking features and specs

  • User-Friendly Interface
    SE Ranking has an intuitive, easy-to-navigate interface that allows users, including beginners, to manage their SEO efforts without feeling overwhelmed.
  • Comprehensive Keyword Tracking
    The platform offers robust keyword tracking features, enabling users to monitor their SEO performance for various search engines and regions.
  • All-in-One SEO Toolset
    SE Ranking provides an extensive range of SEO tools, including website audit, backlink analysis, competitive research, and keyword suggestion tools, all under one subscription.
  • Affordable Pricing
    Compared to other SEO tools, SE Ranking is competitively priced, offering various pricing plans suitable for different levels of users from freelancers to enterprises.
  • White-Label Reporting
    The platform offers customizable, white-label reports which are beneficial for agencies needing to present SEO performance data to clients under their own brand.
  • Regular Updates and Features
    SE Ranking continuously updates its features and tools, ensuring users have access to the latest SEO techniques and capabilities.
  • Strong Customer Support
    The platform offers reliable customer support with multiple channels, including live chat, email, and an extensive knowledge base.

Possible disadvantages of SE Ranking

  • Data Accuracy
    Some users have reported occasional discrepancies in data accuracy, particularly in keyword ranking results which might differ from other SEO platforms.
  • Limited Integration Options
    Compared to some competitors, SE Ranking offers fewer integration options with other marketing and productivity tools, potentially limiting streamlined workflows.
  • Learning Curve for Advanced Features
    While the basic functions are user-friendly, mastering some advanced features may require additional time and learning for new users.
  • Interface Speed
    At times, the platform's interface can be slower, particularly when processing large amounts of data or running comprehensive website audits.

SimilarWeb features and specs

  • Comprehensive Data
    SimilarWeb offers a wide range of data metrics, including traffic sources, user demographics, and engagement metrics, providing a holistic view of a website's performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that allows even non-experts to navigate and understand complex metrics and data visualizations easily.
  • Competitor Analysis
    SimilarWeb allows users to conduct in-depth competitor analysis, providing insights into competitors’ traffic sources, audience behavior, and market position.
  • Industry Benchmarking
    Users can benchmark their website against industry standards, helping them understand their position in the market and identify areas for improvement.
  • Custom Reports
    The platform allows users to create custom reports tailored to their specific needs, making it easier to focus on relevant data and make informed decisions.

Possible disadvantages of SimilarWeb

  • Cost
    SimilarWeb can be expensive, particularly for small businesses or individual users, as the more advanced features and detailed data reports are available only in the premium plans.
  • Data Accuracy
    While SimilarWeb provides extensive data, some users have reported discrepancies between SimilarWeb's data and their internal analytics, raising questions about data accuracy.
  • Limited Historical Data
    The platform offers a limited historical data range unless you subscribe to higher-tier plans, which might be restrictive for users needing longitudinal analysis.
  • Heavy Reliance on Estimations
    SimilarWeb's data estimates might sometimes lack precision because they rely heavily on a mix of data sources and machine learning algorithms, which can result in variability.
  • Learning Curve
    Despite a user-friendly interface, the platform's extensive range of features and metrics can still pose a learning curve for new users, requiring time and effort to fully leverage its capabilities.

Analysis of SE Ranking

Overall verdict

  • SE Ranking is generally considered a good choice for businesses looking for an all-in-one SEO platform. Its combination of comprehensive features, ease of use, and competitive pricing makes it a strong contender in the SEO software market.

Why this product is good

  • SE Ranking is a comprehensive SEO software that is often praised for its user-friendly interface and extensive feature set. It offers a wide range of tools including keyword rank tracking, website audit, backlink monitoring, competitive analysis, and more. Many users appreciate its affordability compared to other SEO tools and the accuracy of its data. Additionally, SE Ranking provides flexible pricing plans that cater to businesses of all sizes.

Recommended for

    SE Ranking is recommended for small to medium-sized businesses, digital marketing agencies, and SEO professionals who need a full-featured SEO tool without the high cost often associated with enterprise-level solutions.

Analysis of SimilarWeb

Overall verdict

  • SimilarWeb is considered a valuable tool for professionals and businesses seeking detailed insights into web traffic and competitive strategies. Its robust analytics and ease of use make it a popular choice among marketers, SEO experts, and business strategists. However, it can be quite expensive, so it may be best suited for medium to large businesses that can justify the investment.

Why this product is good

  • SimilarWeb is a well-regarded digital intelligence platform that provides insights into website traffic, user behavior, and competitive analytics. It is favored for its comprehensive data on website performance and industry benchmarks, helping businesses make informed decisions about digital marketing, SEO, and competitor analysis. The platform offers a wide range of features, including traffic sources, audience demographics, and keyword analysis, which helps businesses understand their position in the market and optimize their online strategies.

Recommended for

  • digital marketers looking to analyze web traffic and develop effective strategies
  • SEO professionals who require detailed keyword analysis and competitive insights
  • business strategists needing a comprehensive view of market trends and competitor performance
  • content creators needing to understand audience demographics and traffic sources

SE Ranking videos

+ Add

SE Ranking Tutorial | SEO Software For Website Owners

More videos:

  • Review - SE Ranking Review: Pros, Cons, and Alternatives
  • Review - SE Ranking Review + Secret Coupon 2016 Watch Before you buy SEO Rank Tracker

SimilarWeb videos

+ Add

SimilarWeb review

More videos:

  • Review - Similarweb.com: Awesome Tool to Spy on Your Competitors
  • Review - Comparing Between SimilarWeb.com and SimilarWeb PRO

Category Popularity

0-100% (relative to SE Ranking and SimilarWeb)

SE Ranking

SimilarWeb

SEO
77 77%
SEO
23% 23
SEO Tools
73 73%
SEO Tools
27% 27
Content Marketing
100 100%
Content Marketing
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SE Ranking and SimilarWeb

SE Ranking Reviews

The 16 Best Moz Alternatives for Every Budget 
Unlike Moz, SE Ranking doesn’t have a free version. After your two-week free trial, you’ll have to pay to keep using it or lose all your data. And the Agency Pack is only available for Pro and Business plan users.
Source: trafficthinktank.com
10 Moz Pro Alternatives in 2025 [Free and Paid]
SE Ranking offers a broad set of tools with an emphasis on ease of use and affordability, making it ideal for small to medium-sized businesses. Its comprehensive features are particularly attractive to those who want a full-featured SEO platform without breaking the bank.
Source: www.madx.digital
10 SE Ranking Alternatives in 2025 [Free and Paid]
Ubersuggest is a user-friendly SEO platform that includes essential features like keyword research, site audits, and backlink analysis. As an alternative to SE Ranking, Ubersuggest offers a simple, cost-effective solution for users who need basic SEO functionalities without the complexity of more advanced tools.
Source: www.madx.digital
The best alternatives to SE Ranking in 2024
SEO ForThe best alternatives to SE Ranking in 2024Have you tried SE Ranking and it didn't quite convince you?In this post, I bring you 7 SEO tools that rival SE Ranking and might better suit your way of working.After trying them out, I'll honestly tell you what I liked most about each of them.And also what I didn't like, because knowing the drawbacks is essential before...
Source: dinorank.com
10 Best Serpstat Alternatives in 2024
SE Ranking is the second best Serpstat Alternative and it is an SEO toolkit which helps you to increase the ranks in search engines. With the help of SE Ranking you can track your rankings, keep check on your backlinks, run a full website audit and can even check each single page for SEO.
Source: www.geeksforgeeks.org

SimilarWeb Reviews

10 Best Serpstat Alternatives in 2024
Similarweb is the third Best Serpstat Alternative and it is a platform of an marketing intelligence which is an software development and data aggregation American company. It is a specialized platform in web analytics, web traffic and performance. It helps the companies to better understand their audience and their competitors.
Source: www.geeksforgeeks.org
Free SEO Tools To Improve Your Rankings
SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
Source: www.megaleechers.com
The 21 Best Ahrefs Alternatives (Free and Paid)
​SimilarWeb is another market intelligence tool that can help you identify and capitalize on the right trends at the right time to stay ahead of the competition. The utility can help you discover great SEO strategies from around the market and use them to improve your rankings.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
But while SimilarWeb offers rich insights, it is not perfect. Maybe you are a small company and want to keep costs lower than SimilarWeb Pro pricing agrees to. And perhaps SimilarWeb is not the optimal intelligence tool for the specific nature of your business.
Source: thedigitalmerchant.com
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Guys, I am talking about Similarweb Tools. With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore.
Source: affnext.com

Social recommendations and mentions

Based on our record, SimilarWeb should be more popular than SE Ranking. It has been mentiond 34 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SE Ranking mentions (16)

  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: almost 2 years ago
  • SE Ranking vs Surfer SEO. The best content editor for SEO
    1) SE Ranking is an SEO multi-tool designed for solo webmasters and large marketing agencies. In a nutshell, it analyzes and provides optimization tips on web resources with the goal of increasing their search rankings. A couple of weeks ago, the functions of this platform were expanded to include content analysis. And imho it turned out incredibly well. Source: about 2 years ago
  • Considering the best Ahrefs alternatives in 2023
    It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. I remember the times of Alexa and how the SEO market was divided into "before" and "after". It was a time when a swift decision had to be made, and many of us did so in favor of Ahrefs.... Source: over 2 years ago
  • How to audit a website. Fundamentals and explanations
    Let's try to conduct a simple audit of Apple. I will use the SE Ranking website audit tool, but you can use any other platform. Fortunately, the market of SEO tools is very wide. Source: over 2 years ago
  • How to hide AI text from search engines. The hypothesis of using multiple SEO tools (Prepostseo and SE ranking)
    3) Rewriting an already edited text using second tools (let's say SE ranking). Source: over 2 years ago
View more

SimilarWeb mentions (34)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Similar Web — Analytics for Web & Mobile Apps. Free Plan offers five results per metric, one month of mobile app data & 3 months of website data. - Source: dev.to / over 1 year ago
  • This is a joke
    According to similarweb.com US users account for 47% of all users... Source: about 2 years ago
  • A post-mortem on Pixlr save limit
    First of all, being a post-mortem, I have confirmed that this was at least one way a massive failure. Once I along with everyone else, got over the heat and frustration of the moment, being a technically minded and data driven person, my mind immediately went to the SEO/Market Research fields, and specifically, website performance. Once reaserching signed up for a free trial on SimilarWeb, a market research... Source: about 2 years ago
  • selling gym page crazy cheap 42k followers 250$ DM
    It is a marketplace for those who wants to sell and buy Instagram accounts. It is legit I saw so many escrows on this platform. I found it via reddit. So many people looks as if gave positive feedback than I checked their ranks on similarweb.com it was good. Source: about 2 years ago
  • 3 steps to develop your online Marketing & Traffic aquisition strategy
    Step2: go to similarweb.com and enter the site/domains of your top competitors. Scroll down and see where their traffic is coming from, including References, SEO/Google Search and Social Networks (with break down). Summarize the results from your competitors search results and define key channels for traffic aquisition. Source: over 2 years ago
View more

What are some alternatives?

When comparing SE Ranking and SimilarWeb, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

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