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Salesforce DMP VS mParticle

Compare Salesforce DMP VS mParticle and see what are their differences

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Salesforce DMP logo Salesforce DMP

Salesforce DMP adds robust data management tools to the world's most complete CRM platform.

mParticle logo mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
  • Salesforce DMP Landing page
    Landing page //
    2023-06-29
  • mParticle Landing page
    Landing page //
    2023-08-24

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

Salesforce DMP features and specs

No features have been listed yet.

mParticle features and specs

  • Integrations: Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version: demo.mparticle.com

Salesforce DMP videos

No Salesforce DMP videos yet. You could help us improve this page by suggesting one.

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mParticle videos

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mParticle Overview

More videos:

  • Tutorial - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Category Popularity

0-100% (relative to Salesforce DMP and mParticle)

Salesforce DMP

mParticle

Analytics
23 23%
Analytics
77% 77
Ad Networks
100 100%
Ad Networks
0% 0
Customer Data Platform
0 0%
Customer Data Platform
100% 100
Web Analytics
29 29%
Web Analytics
71% 71

User comments

Share your experience with using Salesforce DMP and mParticle. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, mParticle seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Salesforce DMP mentions (0)

We have not tracked any mentions of Salesforce DMP yet. Tracking of Salesforce DMP recommendations started around Mar 2021.

mParticle mentions (2)

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: almost 2 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: almost 2 years ago

What are some alternatives?

When comparing Salesforce DMP and mParticle, you can also consider the following products

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Segment - We make customer data simple.

Tealium - Enterprise tag management and digital data distribution (D3P).

RudderStack - Open-Source Customer Data Platform

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

The Trade Desk - The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

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