Software Alternatives, Accelerators & Startups

RudderStack VS Latana

Compare RudderStack VS Latana and see what are their differences

RudderStack logo RudderStack

Open-Source Customer Data Platform

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • RudderStack Landing page
    Landing page //
    2023-08-26

Build data pipelines with high-availability and high-precision event ordering

  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

RudderStack videos

RudderStack: Open-Source Segment Alternative - Kostas Pardalis

Latana videos

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Category Popularity

0-100% (relative to RudderStack and Latana)
Data Integration
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Web Analytics
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, RudderStack seems to be a lot more popular than Latana. While we know about 22 links to RudderStack, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

RudderStack mentions (22)

  • Send Form Data From Marketo to Multiple Destinations Using RudderStack
    By using RudderStack to understand how users are finding and interacting with your site and then combining that with the data collected by your Marketo forms, you'll get deeper insights about your potential customers and provide higher quality leads to your sales team. - Source: dev.to / over 2 years ago
  • Data Warehouse Integration: Refining Your Customer Data Stack
    RudderStack lets you send the rich analysis from your warehouse to your entire customer data stack. Read more about how RudderStack's Warehouse Actions feature unlocks the data in your warehouse. - Source: dev.to / over 2 years ago
  • How To Event Stream Data From Your Jekyll Site To Google Analytics Using RudderStack
    RudderStack is an open-source Customer Data Pipeline that helps you track your customer events from your web, mobile, and server-side sources and sends them to your entire customer data stack in real-time. We have also open-sourced our primary GitHub repository - rudder-server. - Source: dev.to / over 2 years ago
  • MDS Newsletter #12
    2/ Featured tools this week - Transform and RudderStack. Source: over 2 years ago
  • How To Event Stream From Your Gatsby Website Using Open Source RudderStack
    RudderStack is an open-source Customer Data Pipeline that allows you to track and send real-time events from your web, mobile, and server-side sources to your entire customer data stack. Our primary repository - rudder-server - is open-sourced on GitHub. - Source: dev.to / over 2 years ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing RudderStack and Latana, you can also consider the following products

Segment - We make customer data simple.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

MetaRouter - The first server-side focused Customer Data Infrastructure. Built for performance, compliance, and control.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.