Software Alternatives & Reviews

Recurly VS Klaviyo

Compare Recurly VS Klaviyo and see what are their differences

Recurly logo Recurly

Subscription billing and recurring billing management. Recurly offers enterprise-class subscription billing for thousands of companies worldwide.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • Recurly Landing page
    Landing page //
    2023-10-07
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Recurly videos

Recurly Demo Review - Beginners to Expert PREVIEW by Bizversity.com

More videos:

  • Demo - Recurly Product Demo
  • Review - Recurly Features - Subscription and Recurring Billing

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to Recurly and Klaviyo)
Recurring Billing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Recurring Subscription Billing
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Recurly and Klaviyo

Recurly Reviews

Payment Platforms Comparison: Stripe vs Chargebee vs Paddle vs Recurly
Recurly subscription billing software is a cloud-based billing and invoicing solution. It’s an integrated subscription management and recurring bill monitoring platform. Recurly can be considered as a third-party billing management service used with existing business merchant accounts.
Source: rainex.io
Would you use Paddle, Chargebee, Chargify, or just Stripe?
I had a couple of clients use Recurly and they preferred it because they could swap the Stripe backend out for another payment process. One of them needed to do that when they got kicked off Stripe. Another did it to save money on payment processing once they got to a certain scale.
7+ Cheap Competitors & Alternatives To Chargify
Talking about integrations, both the software allow multiple payment integrations but Chargify doesn’t support PayPal integration while Recurly can give you the option to incorporate PayPal in your Recurly account.

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Social recommendations and mentions

Based on our record, Recurly should be more popular than Klaviyo. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Recurly mentions (5)

  • Ask HN: What are some low cost payment processing alternatives to Stripe?
    Https://recurly.com/ maybe, I can't find this in their pricing page, but from what I know it looks like this: revenue fee 0.500% transaction fee $0.08 and selected plan (there is free one); with your volume that would be around $3.2k a month in fees. - Source: Hacker News / 10 months ago
  • API monetization using an API Management and a billing provider
    Next, for your API monetization stack, you need a 3rd-party recurring billing solution, such as Stripe, Recurly, Hypercurrent, and many more. But again, we do not recommend any particular payment service in this post and leave the choice of which payment provider to use up to you. The billing provider obviously needs to receive usage charges for each customer, issue an invoice, and support multiple billing models,... - Source: dev.to / over 1 year ago
  • Anyone know a website builder that can do this?
    And you can use Recurly for recurring payments. Source: about 2 years ago
  • Top 10 paywall services to look forward to in 2020
    Recurly is an enterprise-class subscription management software that reduces the complexities of subscription management in order to maximise and automate revenue growth.it uses an open platform approach to quickly link to a wide range of back-office systems. In addition to allowing lightweight and scalable custom integration, Recurly also has powerful out-of-the-box integrations with enterprise applications such... Source: over 2 years ago
  • For those of you running a SaaS business, how are you receiving recurring payments?
    We are using recurly, works fine too. But I think Stripe is definitely the leader in this area. Source: over 2 years ago

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

What are some alternatives?

When comparing Recurly and Klaviyo, you can also consider the following products

Chargebee - Chargebee lets you manage subscriptions and payments at scale, handle custom recurring billing scenarios, reduce subscription churn and simplify accounting.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Chargify - Chargify is the best online billing software for all of your Recurring Billing needs. Learn more about simplifying your Subscription Billing today.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Stripe - Online payment processing for internet businesses. Stripe is a suite of payment APIs that powers commerce for online businesses of all sizes. Use Stripe’s payment platform to accept and process payments online for easy-to-use commerce solutions.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.