Software Alternatives, Accelerators & Startups

Reaper VS PostcardMania

Compare Reaper VS PostcardMania and see what are their differences

Reaper logo Reaper

Reaper is a focused digital audio workstation (DAW) developed by Cockos. In the creation of the software, the digital audio technology company intended to make audio editing accessible to the masses.

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.
  • Reaper Landing page
    Landing page //
    2023-10-06
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

Reaper features and specs

No features have been listed yet.

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

Reaper videos

Reaper DAW review - best free daw software for music production?

More videos:

  • Review - Why Reaper? | pros and cons
  • Review - Why I love Reaper with Glenn Fricker - Warren Huart: Produce Like A Pro

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

Category Popularity

0-100% (relative to Reaper and PostcardMania)
Audio & Music
100 100%
0% 0
Business & Commerce
0 0%
100% 100
Audio
100 100%
0% 0
Shipping and Tracking
0 0%
100% 100

Questions and Answers

As answered by people managing Reaper and PostcardMania.

What makes your product unique?

PostcardMania's answer:

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer:

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer:

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer:

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Reaper and PostcardMania

Reaper Reviews

Top 18 Free Music Making Software for Beginners [2023]
Launched by Cockos in 2006, Reaper has grown into a robust, feature-rich DAW, offering full audio and MIDI recording, sound editing, mixing, and mastering functionalities.
5 PRO TOOLS ALTERNATIVES FOR RECORDING AND MIXING AUDIO
Reaper is a low-cost digital audio workstation with many features. It is available for Windows and Mac and can record, mix, and master audio. It has many features, including multichannel recording, surround sound support and a powerful effects engine. Reaper is a good option for home recording and mixing, and has many features that make it an alternative to Pro Tools.
9 Adobe Audition Alternatives That Do More Than Cleaning
Not as recognized as rivals like Ableton, Pro Tools, and FL Studio. If your employer or client requires you to have access to these tools and you’re only using Reaper, that could be a problem.
Best FL Studio Alternatives In 2022
Reaper puts its stamp in the conversation as it offers users an incredibly active community as well as everything you need in a DAW. Speed is one of the selling points with Reaper as it loads up extremely fast compared to certain DAWs. This is mainly due to its lightweight size, with its downloader being less than 20MB. In making Reaper, the software devs also did a...
Top 12 Audacity Alternatives You Could Use
Lastly, you can also check out Reaper, which features multi-track audio editing, processing, and more. Plus, it supports a wide range of hardware and plugins, and also comes baked with some pretty neat features such as the ability to record and edit musical notations with support for key signatures, multiple clefs, and more. What’s more, Reaper also supports scripting, so...
Source: beebom.com

PostcardMania Reviews

We have no reviews of PostcardMania yet.
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Social recommendations and mentions

Based on our record, Reaper seems to be more popular. It has been mentiond 79 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Reaper mentions (79)

  • Ask HN: Is There a Blender for Music?
    Almost free. https://reaper.fm It's cheap enough for almost anyone to buy and you can play around with the free version. - Source: Hacker News / 3 months ago
  • Best DAW for putting E-drum tracks on PC
    I'm a big fan of Reaper (reaper.fm). It's technically not free, but $60 is totally worth it, plus you can trial it full featured, indefinitely. Source: 8 months ago
  • What Is the Future of the DAW?
    If you use the Linux port, you may want to use Yabridge to load Windows VSTs in a transparent way. http://reaper.fm/ https://github.com/robbert-vdh/yabridge. - Source: Hacker News / 9 months ago
  • Where do I start designing my own audio for my games?
    My recommendation would be Reaper from reaper.fm Reaper is used in the video game industry due to it's customization, routing, batch processing and scripting capabilities. It's very customizable and has small CPU footprint. Source: 11 months ago
  • I use Vegas Pro 14 mostly for audio editing, should I upgrade to Vegas Edit or Vegas Pro?
    Audio only? Don't torture yourself. Reaper's based on the early Vegas platform, easy to learn and use, and one of the most powerful audio editing tools out there: http://reaper.fm/. Source: 12 months ago
View more

PostcardMania mentions (0)

We have not tracked any mentions of PostcardMania yet. Tracking of PostcardMania recommendations started around Mar 2021.

What are some alternatives?

When comparing Reaper and PostcardMania, you can also consider the following products

Audacity - Audacity is a free and open-source audio production software suite that includes a surprising array of editing tools and recording systems.

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

FL Studio - Image-Line's FL Studio, now on it's 12th version, is a well-known music production suite and the most popular beat processor on the market, due no doubt to its longevity. Read more about FL Studio.

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

LMMS - Make music with a free, cross-platform tool

Cactus Mailing - Cactus Mailing offers direct mail and postcard marketing services.